Did you know that you can find a job as a copywriter in your own city? Even if you live in a relatively small community, you’ll be amazed at the amount of potential copywriting jobs out there that you may not have even noticed before.
Here are 8 ways to tap into the copywriting jobs in your local community.
1. Use your copywriting skills to craft a sales letter promoting your copywriting services. First, create one generic form letter. You can then customize it for any business or company you’re considering emailing to.
You can do this by first researching the company’s past mailings and advertisements. Then fill in any additional information that pertains to that company’s specific needs.
Be careful not to say anything derogatory about their past or current mailings, even if they are very poorly written, as the person you are trying to contact may be the one who wrote them.
2. Have business cards made and hand them out as often as possible. Give them to your hairdresser, the local butcher, your auto mechanic, the landscapers you’ve hired, your doctor, your child’s orthodontist, and practically anyone else.
The more cards you have, the more likely you are to win your next assignment.
3. Start building your portfolio by writing sales copy for your relatives and friends. Then ask them for testimonials to display on your website and for referrals from others who could benefit from your services.
4. Run a small column or ad in the business section of your local newspaper. You should post the ad regularly and over a long period of time so that you come across as an established and reliable businessman.
5. Write a column on advertising, marketing and copywriting for a local newspaper or small trade magazine. This is a great way to brand yourself as the “go to” person in your niche market.
6. You can also prepare a short presentation for the Local Chamber of Commerce on topics such as effective advertising, marketing, copywriting and related topics. And don’t forget to hand out your business cards to all members present!
7. Make it a point to visit trade shows in your chosen copywriting niche. For example, if you are an alternative health copywriter, you must attend health expos, health-related seminars, etc. Create info packs to hand out to interested prospects. Info packs contain examples of your work and more information about you and the services you provide.
8. Another great way to get clients is to attend local internet marketing seminars. Here you will find many different people in a wide variety of niches all looking for ways to promote their business online. And you are the perfect person to help them with that!
8 ways to find a copywriter job in your city
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