Global Courant
Alejandro Sanz, the most awarded Spanish singer-songwriter and one of the most admired on the international scene, became a new artist for Sony Music, the company revealed this Wednesday, June 14, in a statement.
“Happy to join the Sony Music family, a company where I have many friends, with whom I share a love of music. I am sure that together we are going to have fun doing what we like the most, ”said the singer after taking a brief break from his Sanz en Vivo tour and closing that historic agreement with his new record company.
Sony Music Entertainment is one of the largest record companies in the world, of American origin, a member of the family of global companies of the Sony Corporation Group in its Entertainment and Music division. In addition, throughout its history, it has played a pioneering role in music and has nurtured some of the most iconic artists in this discipline and produced some of the most influential recordings of all time.
“We are very honored and excited to welcome Alejandro Sanz to Sony Music and we deeply wish this to be a very happy stage in his life. It will undoubtedly be a luxury for all of us to work from today with a wonderful artist, and not only because of his professional excellence, but also because of his human quality”, said Afo Verde, Chairman & CEO of Sony Music Latin · Iberia.
For his part, José María Barbat, president of Sony Music Iberia, said that the signing of Alejandro Sanz makes him extremely excited for multiple reasons. “As is logical, because he is one of the Latino artists of Spanish origin with the most brilliant track record that one can imagine. But also from a personal point of view. I have been able to witness the exception of his career. I have seen his relationship with Niña Pastori, Malú and Dani Martín up close, I have participated in his collaboration with Alicia Keys, I was able to verify his contribution to the Rosalía phenomenon, when he was named ‘Person of the Year’ at the Grammys… and that makes him even bigger in my eyes, because it lets me know that in addition to being an enormous talent, Alejandro is a wonderful person. For me, and for all of us who are going to work with him, it is a great honor to welcome Alejandro Sanz to the Casa del Artista, to his house,” he added.
Read more: “Once again we show that music is the most beautiful and sincere language there is”: Alejandro Sanz publishes messages and videos that show an ovation during a concert
According to Sony Music, the incorporation of Sanz reinforces the support for a spectacular cast that the company provides to the most dazzling artists from Spain and Latin America. In addition, in this new stage in Alejandro Sanz’s career, Sony Music will continue to develop the legacy and international projection of the Spanish artist.
Alejandro Sanz together with Afo Verde (Chairman & CEO of Sony Music Latin·Iberia), and José María Barbat (president of Sony Music Iberia). (Free Press Photo: Courtesy Sony Music)
More about Sanz
Sony Music revealed that since his debut in 1991 with Viviendo prisa to his last studio album Sanz, released in December 2021 and nominated for “Album of the Year” at the 2022 Latin Grammys, Alejandro Sanz has established himself as one of the most known and influential in the world. With more than 25 million records sold, all of his albums have obtained multiple Platinum Disc status in Spain, Latin America and the United States.
Sanz is also considered the Spanish artist with the highest number of Grammy Awards in history, with a total of 25 Latin Grammys and 4 Grammys. In 2017, he was honored by the Latin Recording Academy as Person of the Year, in recognition of his career and his significant philanthropic contributions.
Throughout his career, Alejandro Sanz has collaborated with different renowned artists from all over the world, including performers such as Alicia Keys, Shakira, Destiny’s Child, Camila Cabello, Laura Pausini, Camilo, Marc Anthony, Nicky Jam, Alejandro Fernández, Ivete Sangalo, Eros Ramazzotti, Juanes, Juan Luis Guerra and the legendary Tony Bennett, among others.
The Sanz Live tour
Alejandro Sanz promotes Sanz en Vivo, the world tour that this year has achieved more than 60 confirmed dates and, after exhausting all the locations of the 15 concerts in Mexico, he continued his tour during April and May through Colombia, Peru, Ecuador, Chile , Uruguay and Argentina.
Also read: Alejandro Sanz resumes his tour in Spain: The feeling, the successes, the support and the ovation during a concert in Pamplona
Currently, Sanz returned to Spain to offer concerts in various cities during the months of June, July and August. In addition, he plans to sing in the United States and Mexico in September and October.
