/cdn.vox-cdn.com/uploads/chorus_asset/file/25535555/STK160_X_TWITTER__B.jpg?w=1536&resize=1536,0&ssl=1 "Alexis Ohanian is premiering his girls’s soccer present on X")
World Courant
In a late Friday e-mail, X CEO Linda Yaccarino introduced the launch of a brand new “video tab” characteristic (resembling a TikTok-style limitless scroll, based on a supply at X) and an X-exclusive actuality collection, known as The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.
This announcement comes shortly after a gathering of X companions and purchasers on the New York workplace on Tuesday, whereas Yaccarino works to retain advertisers and content material creators — each very important to the platform however steadily fleeing as a result of conduct of its proprietor, Elon Musk.
Yaccarino added that Purce and Ohanian got here to the workplace to share extra concerning the upcoming premiere of The Offseason — which is about to go reside October 18. X has been securing content material offers with creators like MrBeast and celebrities like Don Lemon (who’s now suing Musk after his present was cancelled) aiming to strengthen its pivot to video and problem YouTube as a video-hosting platform.
The Offseason is produced in partnership with actuality TV producer Alex Baskin (who produced Vanderpump Guidelines), and Field to Field Movies (Drive to Survive), alongside Ohanian, based on Selection. The present focuses on 11 nationwide girls’s league soccer gamers throughout their low season, residing collectively for 2 weeks in Miami, providing “uncensored entry to their private tales, interpersonal relationships and on-field journey.”
Ohanian and Yaccarino additionally promoted his girls’s observe occasion Athlos in different posts, saying that on Thursday night time it is going to be streamed reside from New York Metropolis on X.
Alexis Ohanian is premiering his girls’s soccer present on X
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