World Courant
The 2023 Clio Leisure Awards, recognizing inventive excellence in leisure advertising, have been handed out on Thursday evening in Hollywood, with Barbie, Tár, Wednesday and Dahmer – Monster: The Jeffrey Dahmer Story among the many massive winners.
In the course of the ceremony, Netflix was introduced as community of the yr, Activision/Blizzard as sport writer of the yr, Common Footage as studio of the yr and AV SQUAD as company of the yr.
“In a yr that introduced whiplash to the business — with a summer season the place leisure advertising captivated the favored tradition and had Barbenheimer audiences flocking to theaters, solely to be principally shut down by two strikes — creativity was the important thing to changing customers into followers,” Ashley Falls, government director of Clio Leisure, mentioned in an announcement. “It is no shock that the Barbie built-in marketing campaign by Warner Bros. Footage took house prime honors within the type of a Grand Clio Leisure Award, however our jury of business leaders despatched a message to the business that ingenuity is alive and properly, they usually awarded 34 extra Grand Clios — a report quantity for a single competitors cycle — for work throughout movie, tv, house leisure, gaming and dwell leisure.”
Elsewhere within the ceremony, MOCEAN’s Michael McIntyre and Apple TV+’s Jen Weg introduced the 2023 Clio Leisure Impression Award to Helen Ahn, inventive director and senior editor at Wild Card Inventive Group. Later, producer and leisure advertising chief Bob Israel was awarded the 2023 Clio Leisure Lifetime Achievement Award for his contributions to the enterprise.
The Clio Leisure Awards, previously often known as The Clio Key Artwork Awards, have been established by The Hollywood Reporter in 1971 earlier than turning into a Clio property in 2015 and sustaining THR as a media associate.
A full record of the evening’s winners are beneath.
Video games
Audio/Visible – “South of Midnight – Teaser trailer” by Compulsion Video games for South of Midnight
Branded Content material – “Corrido of Responsibility” by Archer Troy for Name of Responsibility
Experiential/Occasion/Activation – “Loot for Good” by DAVID for Loot for Good
Built-in Marketing campaign – “Conflict from the Previous” by Wieden+Kennedy for Conflict of Clans
Authentic Content material – ”Conflict from the Previous” by Wieden+Kennedy for Conflict of Clans
Partnerships/Collaborations – “Undertake A Stray” by Present World & FCB Chicago for Contemporary Step
Public Relations – “V-Land” by Dentsu Inventive for V-Land
House Leisure
Key Artwork Craft – “Reservoir Canines” by Phantom Metropolis Inventive, Inc. for Reservoir Canines
Social Media – “Amsterdam – Social Content material Marketing campaign” by Tiny Hero for Amsterdam
Reside Leisure
Audio/Visible – “Countless Venice” by Rai Radiotelevisione Italiana
Audio/Visible Craft – “Countless Venice” by Rai Radiotelevisione Italiana
Design – “Eurovision 2023” by Starlight Inventive / Design Bridge and Companions for Eurovision 2023
Social Media – “Hamilton x Rihanna” by Michael Cassel Group for Hamilton Australia
Tv
Branded Content material – ”Reside From The Upside Down” by Observatory for Stranger Issues and Doritos
Design – “Good day Tomorrow!” by Imaginary Forces for Apple TV+
Digital/Cellular – “QUÉ MIRÁ BOBOT” by ISLA for Netflix
Built-in Marketing campaign – “Wednesday Hates Advertising” by Netflix for Wednesday
Key Artwork – “Beef” by Netflix for Beef
Merchandise/Premium – “Huge Brother’s #MEMERABILIA” by Media.Monks for Huge Brother
Out of House – “The Contaminated Billboard” by Dentsu Inventive for The Final of Us
Teaser – “The Mild” by Trailer Park Group for All The Mild We Can not See
Trailer – “Do not Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story
Promo Video Craft – “Do not Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story
Theatrical
Audio/Visible Marketing campaign – “Barbie Theatrical Marketing campaign” by Giaronomo Productions for Barbie
Audio/Visible Craft – “Welcome” by Giaronomo Productions for Tár
Branded Content material – ”Scream VI x Comedy Central’s RENO 911!” by Paramount Model Studios for Scream VI
Design – “Slumberland” by Imaginary Forces for Netflix
Experiential/Occasions/Activation – “Smile Viral Stunt: Reaching Followers in Sudden Methods” by Paramount Footage for Smile
Fan Engagement – ”M3GAN Digital Marketing campaign” by Addison Interactive, Inc. and BOND for Common Footage
Built-in Marketing campaign – “Barbie – Built-in Marketing campaign” by Warner Bros. Footage for Barbie
Key Artwork – “Tár – Teaser” by AV Print for Focus Options
Authentic Content material – “Smile Viral Stunt: Reaching Followers in Sudden Methods” by Paramount Footage for Smile
Spot – “TV60 ‘Click on Assessment’” by MOCEAN for Evil Lifeless Rise
Teaser – “Sheep” by AV Squad for Killers of the Flower Moon
Trailer – “Welcome” by Giaronomo Productions for Tár
