Discovery Vitality has announced changes to its popular digital program, Vitality Active Rewards, which measures members’ activity, driving and spending and pays them for meeting weekly goals.
Discovery’s Vitality is a behavioral program that combines prizes and incentives to encourage individuals to make better choices.
Vitality Active Rewards uses micro-incentives and quick fun to encourage positive behavior by gamifying exercise. The site was created in 2015 and has since expanded to over 725,000 registered members.
Members can earn a weekly game on a game board to meet their sports, driving or spending goals. Each game board game reveals secret goodies of varying value, awarded in Discovery’s reward currency, Discovery Miles.
“Vitality Active Rewards has been brilliant at making people healthier and engaged. Our members consistently train more and more vigorously the more they use the platform,” said Dinesh Govender, CEO of Discovery Vitality.
“In 2022, 6.6 billion points have been earned, nine million goals achieved and one million coffees and smoothies redeemed. Members are increasingly choosing to spend Discovery Miles earned on everything from necessities such as electricity and mobile phone airtime, and data, to treats such as luxury goods, online shopping and our popular travel rewards.
Discovery has announced certain platform changes for 2023, including:
The opportunity for members to recoup their grocery, pharmacy and fuel expenses in Discovery Miles. Members can earn back up to 1,500 Discovery Miles per tile, based on 1 Discovery Mile for each Rand spent on the largest transaction of the week; double the Discovery Miles they reveal on the game board; Members can take a rest week – after a 25-week streak to achieve goals to rest and rejuvenate without interrupting their goal streak; Sneak Peeks – which temporarily reveal a chosen tile so members can try again for a richer reward if they wish;Activity tiles for when members meet Move, Drive or Spend goals, give the member the equivalent Discovery Miles for each Exercise, Drive earned or Spending in the week; enA Discovery tile allows members to earn Discovery Miles based on the number of Discovery products they own.
“These rewards and incentives, when gamified, are a powerful way to help people exercise, drive better and manage their money well.
“Vitality Active Rewards will now be more personalized and rewarding than ever before, giving members even more reasons to reach their goals each week. The more they exercise, the better they drive and the more responsible they manage their finances, the more they get back,” says Govender.
He also stated that the updates are now available in the Discovery Bank app.
Members who do not have a Discovery Bank account can enjoy their enhanced Vitality Active Rewards by opening a Discovery account with no monthly fees.
Members can also increase their benefits by opening a Discovery Bank transaction account, credit card or full banking suite. Members who do not download the Discovery Bank app will continue to have their existing Vitality Active Rewards experience through the Discovery app.