First Financial institution of Nigeria Restricted has introduced a phased identify change of its subsidiaries in the UK and Sub-Saharan Africa.
FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the primary set of subsidiaries to implement the identify change.
They’re now recognized and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The subsidiaries in Ghana, Senegal and Guinea might be subsequent within the phased implementation of the identify change.
The identify change is being made to align the subsidiaries with the dad or mum model and to benefit from the robust heritage and model worth FirstBank Nigeria has in-built its 129 years of banking management.
This can additional enhance the standard of service, leading to higher model readability, uniformity and consistency throughout all markets the place the Financial institution operates.
FirstBank Group, a number one monetary inclusion providers firm, is dedicated to its objective of constructing the nation. It has made super strides on its distinctive development trajectory because it continues to construct distinctive capabilities by means of partnerships and the fixed drive to reinvent itself.
This achievement is evidenced by the various awards and recognitions bestowed on the establishment. These awards embody Finest Non-public Financial institution for Sustainable Investing in Africa 2023 by World Finance Awards; Finest Enterprise Financial institution in West Africa 2022 by World Banking & Finance; Finest CSR Financial institution Africa by Worldwide Enterprise Journal in 2022; and ranked primary in Nigeria by way of general efficiency; profitability; Effectivity and return on threat in keeping with the Prime 100 African Financial institution Rankings 2022 printed by The Banker Journal from the Monetary Instances stables.
As well as, in Euromoney Market Leaders, an impartial world evaluation of the main monetary providers suppliers carried out by Euromoney Institutional Investor Plc., the Financial institution was acknowledged as: Market Chief in Company and Social Accountability (CSR); Market chief in environmental, social and governance (ESG); Extremely ranked in Company Banking and Digital Options and Notable: in SME Banking.
Dr. Adesola Adeduntan, CEO of FirstBank Group, stated ”the identify change coinciding with FirstBank’s 129th founding anniversary (March 31, 2023) is certainly a milestone that displays our willpower to repeatedly ship the gold customary of excellence and worth as we put our prospects first.
“The brand new id of the subsidiaries contributes to a stronger model presence. It helps our prospects and stakeholders higher admire the worth of the diversified product suites, aggressive pricing and intensive enterprise networks that the FirstBank Group provides.
“These embody our dedication to boosting cross-border companies, together with commerce and funding alternatives which might be important to enhancing commerce relations between nations, strengthening host communities’ economies and lowering poverty,” he concluded.