GIM-UEMOA, the worldwide group in command of the interbank digital fee system for the West African Financial and Financial Union (UEMOA) zone, has joined forces with Backbase, the pioneer of engagement banking, to develop the Tremendous App, GIMpay.
The GIMpay infrastructure and the related new ecosystem beneath development represent the GIM-UEMOA’s new mutualization proposal that can redefine the digital monetary panorama within the UEMOA, selling monetary inclusion, fintech innovation and improved buyer expertise.
The partnership goals to offer simplified digital monetary companies that transcend standard banking, providing an answer mixing way of life and monetary choices to the area’s digitally-savvy youthful generations.
The GIMpay Tremendous App, powered by the Backbase Engagement Banking platform, will provide a complete suite of economic companies enabling an instantaneous, frictionless buyer expertise whereas cultivating a dynamic ecosystem that stimulates collaboration and innovation between banks, microfinance buildings, e-money establishments, fintech, cellular cash suppliers and states within the area.
“GIM-UEMOA has the ambition to match the chance for development and want for monetary inclusion in West Africa,” Jouk Pleiter, Founder and CEO of Backbase mentioned, “We’re excited and proud to companion with them to deliver this game-changing service to their members and their clients.”
“GIMpay is a catalyst for the initiatives of banks, e-money establishments, decentralized monetary companies, fintech and nationwide treasuries in mastering the shopper expertise,” mentioned Minayegnan Coulibaly, Managing Director of GIM-UEMOA. “I look ahead to seeing the worth this could create for the ecosystem and the financial influence it may possibly have for the residents of our international locations.”
Backbase is a non-public fintech firm, based in 2003 in Amsterdam (International HQ), with regional places of work in Atlanta (Americas HQ), Boise, Cardiff, Dubai, Hyderabad, Kraków, London, Mexico Metropolis, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto. The corporate is on a mission to re-architect banking across the buyer. The Backbase Engagement Banking Platform is a unified platform with the shopper on the centre, empowering banks to speed up their digital transformation. From buyer onboarding to servicing, loyalty and mortgage origination, its single platform — open and frictionless, with ready-to-go apps — improves each facet of the shopper expertise. The corporate’s Engagement Banking Platform simply plugs into present core banking programs and comes pre-integrated with the most recent fintechs so monetary establishments can innovate at scale.
The Groupement Interbancaire Monétique de l’UEMOA (GIM-UEMOA) brings collectively 145 members, together with banks, monetary and postal establishments, microfinance buildings and digital cash establishments. Our primary mission is to advertise digital fee programs and means to the banking and monetary sectors, administrations and populations of the UEMOA.