GIM-UEMOA, the worldwide group answerable for the interbank digital fee system for the West African Financial and Financial Union (UEMOA) zone, has joined forces with Backbase, the pioneer of engagement banking, to develop the Tremendous App, GIMpay.
The GIMpay infrastructure and the related new ecosystem underneath building represent the GIM-UEMOA’s new mutualization proposal that may redefine the digital monetary panorama within the UEMOA, selling monetary inclusion, fintech innovation and improved buyer expertise.
The partnership goals to offer simplified digital monetary companies that transcend typical banking, providing an answer mixing life-style and monetary choices to the area’s digitally-savvy youthful generations.
The GIMpay Tremendous App, powered by the Backbase Engagement Banking platform, will provide a complete suite of monetary companies enabling an prompt, frictionless buyer expertise whereas cultivating a dynamic ecosystem that stimulates collaboration and innovation between banks, microfinance buildings, e-money establishments, fintech, cell cash suppliers and states within the area.
“GIM-UEMOA has the ambition to match the chance for development and wish for monetary inclusion in West Africa,” Jouk Pleiter, Founder and CEO of Backbase mentioned, “We’re excited and proud to companion with them to deliver this game-changing service to their members and their prospects.”
“GIMpay is a catalyst for the initiatives of banks, e-money establishments, decentralized monetary companies, fintech and nationwide treasuries in mastering the shopper expertise,” mentioned Minayegnan Coulibaly, Managing Director of GIM-UEMOA. “I sit up for seeing the worth this could create for the ecosystem and the financial influence it may well have for the residents of our international locations.”
Backbase is a personal fintech firm, based in 2003 in Amsterdam (World HQ), with regional workplaces in Atlanta (Americas HQ), Boise, Cardiff, Dubai, Hyderabad, Kraków, London, Mexico Metropolis, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto. The corporate is on a mission to re-architect banking across the buyer. The Backbase Engagement Banking Platform is a unified platform with the shopper on the centre, empowering banks to speed up their digital transformation. From buyer onboarding to servicing, loyalty and mortgage origination, its single platform — open and frictionless, with ready-to-go apps — improves each side of the shopper expertise. The corporate’s Engagement Banking Platform simply plugs into current core banking methods and comes pre-integrated with the most recent fintechs so monetary establishments can innovate at scale.
The Groupement Interbancaire Monétique de l’UEMOA (GIM-UEMOA) brings collectively 145 members, together with banks, monetary and postal establishments, microfinance buildings and digital cash establishments. Our essential mission is to advertise digital fee methods and means to the banking and monetary sectors, administrations and populations of the UEMOA.