World Courant
Ok-pop music purveyors HYBE right now introduced an expanded long-term settlement with Common Music Group (UMG), offering them unique distribution rights throughout HYBE music for the subsequent 10 years.
HYBE is the house of BTS, Jungkook, and dozens of different Ok-pop acts.
Below the partnership, UMG will additional collaborate with HYBE’s international superfan platform Weverse, bringing extra of a direct connection between UMG artists and their fandom.
UMG’s Chairman and CEO Sir Lucian Grainge, HYBE’s Chairman Bang Si-Hyuk, and HYBE America’s CEO Scooter Braun put collectively the deal.
Bang Si-Hyuk, chairman of HYBE, stated, “A partnership of this magnitude solely comes collectively when each side are equally dedicated to continued progress. UMG is an iconic music firm and along with HYBE, the potential is countless. We’re sure that this can broaden our international footprint, whereas benefiting our followers, artists, and labels.”
Sir Lucian Grainge, chairman and CEO of Common Music Group, stated, “Chairman Bang, Scooter Braun, and Jiwon Park have introduced an revolutionary and progressive imaginative and prescient to the trade that underscores music’s international energy. With the alternatives in partaking the superfan by way of their groundbreaking Weverse mannequin, we’re thrilled to develop and broaden our platform enterprise collaboration as we evolve collectively main the music trade’s evolution.”
HYBE and UMG will moreover collaborate on artist promotions and advertising and marketing actions in North America below the supervision of Scooter Braun. In his function because the CEO of HYBE America, he acquired powerhouse QC Media Holdings, and integrated SB Tasks in addition to Massive Machine Label Group into the present expertise roster.
“This unbelievable partnership between our corporations will guarantee mutual advantages and collaborations for the followers, groups, artists, and labels all over the world,” stated Braun. “The chance created right here not solely permits us to assist our present roster, however develop alternatives for unbiased artists and labels globally. I’ve recognized and revered Sir Lucian Grainge for a few years, and alongside Chairman Bang and HYBE CEO Jiwon Park, we stay up for the plain alternatives that can come from this partnership as we collectively develop the music trade’s future.”
HYBE and UMG teamed up in 2017 on pop icons BTS by means of a distribution settlement in Japan. In 2021, the businesses advanced their relationship with a worldwide strategic settlement which noticed collaborations throughout a number of tasks in addition to HYBE’s Weverse to assist improve artists’ alternatives, communication and fan experiences.
Geffen Information and HYBE additionally introduced a brand new three way partnership to launch The Debut: Dream Academy – aimed to implement HYBE’s Ok-Pop methodology within the US Six trainees have been chosen by means of international audition to turn into a part of Katseye. The group will debut later this 12 months.
HYBE, Ok-Pop Dwelling To BTS, Expands Deal With Common Music Group
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