ITVX, Apple TV+ Show Growth Despite UK

Norman Ray
Norman Ray

Global Courant 2023-04-20 14:20:34

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ITVX and Apple TV+ have bucked the UK’s downward trend in streamer subscriptions by showing strong growth.

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According to the analysis from consultancy Kantar, the number of households in the UK that subscribe to at least one streaming service fell in the first quarter of 2023 compared to the first quarter of 2022. The first three months of this year showed 16.10 million households subscribed to at least one streamer during the first quarter of 2022 the figure was 16.91 million and the figure for the same quarter in 2021 was 16.95 million.

Despite the consistent drop over the last two years, the research showed that ITVX’s premium service – which launched in the last quarter of 2023, replacing ITV’s previous streaming platform ITV Hub – gained the most number of new SVOD subscribers in the quarter. They were followed by Apple TV+.

Netflix saw the largest “absolute losses” in subscriber numbers, Kantar said.

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APPOINTMENTS

Tobi de Graaff joins Sky Studios as SVP for commercial where he will oversee commercial and co-production partnerships, including Sky Studios’ distribution partnership with NBCUniversal Global Distribution. De Graaff joins from Beiboot Representation, which he founded. He will report to Sky Studios’ COO Caroline Cooper.

OUTLET

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Sony Music Entertainment Germany has once again teamed up with non-profit Music Women Germany (MWG) to launch the Female Producer Prize, which aims to promote emerging producers from across the country with five awards up for grabs. Applications open on April 20 and close May 22. The jury will be comprised of artists, songwriters and A&R managers as well as one of last year’s winners. Prospective applicants can apply TIMES.

ITVX, Apple TV+ Show Growth Despite UK

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