World Courant
Kendrick Lamar performs in Miami Gardens, Florida, on July 24, 2022.
Jason Koerner | Getty Photos Leisure | Getty Photos
Rapper Kendrick Lamar will headline the Tremendous Bowl LIX halftime present in New Orleans, the NFL introduced Sunday.
“Rap music continues to be essentially the most impactful style so far. And I will be right here to remind the world why. They received the best one,” Lamar, 37, stated in an announcement launched by the NFL.
Lamar is among the most adorned rappers in historical past. He has gained 17 Grammy Awards, 29 BET Awards, and in 2018 gained a Pulitzer Prize for music — the primary musician to win outdoors the classical or jazz genres.
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the Apple Music halftime present.
“Kendrick Lamar is actually a once-in-a-generation artist and performer,” Roc Nation founder Jay-Z stated in an announcement. “His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled capability to outline and affect tradition worldwide. Kendrick’s work transcends music and his impression will likely be felt for years to come back.”
His 2024 single “Not Like Us” a diss monitor geared toward Canadian pop star Drakewas one of the vital well-liked songs of the summer season, debuting at No. 1 on the Billboard Scorching 100. It additionally grew to become the quickest rap track ever attain 700 million streams on Spotify.
Lamar has not launched an album since 2022’s “Mr. Morale and the Huge Steppers.” He rose to fame within the early 2010s. His second studio album, “Good Child, MAAD Metropolis,” was launched in 2012 and was licensed triple platinum.
Tremendous Bowl LIX takes place on February 9. Lamar beforehand carried out at Tremendous Bowl LVI in 2022 in Los Angeles, becoming a member of a number of different rappers and hip-hop stars in a West Coast-themed present.
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