Landmark Africa: Shaping Nigeria’s economy and culture through excellence and innovation

Sarah Smith

Global Courant

Since its inception, Landmark Africa Group has been at the forefront of driving opportunity in the mixed-use real estate and development landscape. With a steadfast philosophy of ‘Business. Spare time. Lifestyle” and a clear vision to create a globally connected real estate and services network, the company has become synonymous with excellence and innovation, especially in Nigeria.

Brief history and evolution of monumental Africa

The Landmark Africa story began in 1997 when visionary founder Paul Onwuanibe decided to move from sketching properties to developing and managing them. Founded in Great Britain, the company soon expanded to Brussels, Frankfurt, Madrid, New York, Paris, Prague, Accra, Nairobi and Johannesburg. After achieving some success, Paul decided to reinvest in his home country. Hence the birth of Landmark Africa; This came after the sale of the serviced offices to Regus and focused on building and expanding the property development business in Nigeria.

Africa’s impressive portfolio

Landmark Africa Group operates across various sectors and industries, primarily in the real estate, leisure and hospitality sectors, and has a diverse and dynamic portfolio. The real estate development and services company has a 150,000 sq m development portfolio including high-rise commercial headquarters for Fortune 500 companies, retail developments, state-of-the-art hospitality and conference facilities and extensive land banks along the picturesque Atlantic Ocean coastline. .

Notable among Landmark Africa’s developments is Landmark Village, a 4-hectare mixed-use site along the Atlantic Ocean beach on Victoria Island, Lagos. This visionary project is poised to recreate world-famous destinations such as Rosebank in Johannesburg, the Helmsley Building in New York and Canary Wharf in London. The Landmark Village is popularly known as the fastest growing business, leisure and lifestyle destination in West Africa.

Some notable developments within the Landmark Village include the Landmark Events Centre, The Landmark Hotel, the iconic Retail Boulevard, Filmhouse Cinemas, the oriental-themed Shiro restaurant and the Hard Rock Café restaurant, the only one in West Africa. The latest development to conclude the “Live. Work. Play’ development within Landmark Village is the Landmark Waterview Apartments, the 28-storey continuous residential tower, expected to be completed within 30 months.

Landmark Africa as a catalyst for economic growth in Nigeria

Landmark Village has served as a home away from home for many corporate giants for years. Take for example the iconic Landmark Towers, which boasts more than 7,000 m² of prime office space, a boutique hotel, a retail precinct, a medical clinic, event halls and residential apartments. Next door is a two-story leisure center complete with a spa, rooftop bar and gym.

For valued business partners such as PwC, Johnson & Johnson, Regus and many others, Landmark Towers provides an unparalleled environment that promotes comfort, productivity and innovation.

The Landmark Village, which has received recognition and citations from notable platforms and organizations such as the BBC, Lagos State Government, Euromoney and more, has witnessed remarkable growth both in terms of operations and revenue generated. This growth has translated into employment opportunities, infrastructure improvements in the surrounding area and other opportunities, especially in the tourism and hospitality sectors, boosting local business both in the community.

Landmark Village has already become the most visited leisure destination in Lagos, attracting up to 60,000 domestic and international visitors every week. And since these visitors are often eager to interact with the businesses and people that make their leisure experience possible, this helps boost the local economy.

Landmark Africa: enriching culture and lifestyle

Landmark Africa has supported and publicized the arts, culture and lifestyle in Nigeria. The mixed-use developments offer a range of amenities and services, including cinemas, events centres, sports facilities, restaurants and hotels, to help improve the quality of life for residents and visitors alike.

The Breeze Beach Club, for example, offers an all-encompassing beach experience in multiple formats, with day and night dining, a live performance space, restaurants and bars, a spa, children’s pool and playground, and more. This membership and invitation-only club has also emerged as the ultimate destination for beach entertainment in Lagos.

By 2025, Landmark’s expansion plan includes the establishment of the Dream Theater in Lagos. This project will house a sports, culture and arts arena, offering a unique blend of creativity and entertainment. The Dream Theater represents a significant commitment to nurturing local talent, promoting cultural wealth and boosting the arts and sports scenes in Lagos. It is expected to serve as a versatile venue for various events ranging from artistic exhibitions to sports competitions and more.

Conclusion: Landmark as a beacon of innovation

Landmark Africa has proven to be a beacon of innovation and opportunity in real estate, leisure and hospitality development. It has revolutionized the landscape and what we think about real estate investment and development in Nigeria – breaking with traditional paradigms and embracing the concept of mixed-use services.

Landmark Africa’s impact goes beyond its massive buildings and sprawling properties; it is both an inspiration and a motivation for positive change and economic progress. It shows the critical role that private companies can play in driving growth and transformation in Nigeria and across the African continent.

Landmark Africa, with the support of government, fellow private sector practitioners and citizens at large, will continue to drive positive socio-economic transformation in Lagos and Nigeria through the lens of the tourism and hospitality sector.

Landmark Africa: Shaping Nigeria’s economy and culture through excellence and innovation

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