International Courant
Veteran media and tech govt Jared Grusd has been tapped as CEO of Gracenote, Nielsen’s content-solutions division.
Grusd’s first official day at Gracenote is Monday, July 8. He studies to Nielsen CEO Karthik Rao. With Grusd taking over the position of CEO, Sujit Das Munshi — the Nielsen veteran who has led Gracenote since November 2022 as normal supervisor — will assume the position of chief working officer at Gracenote.
Gracenote sells leisure metadata and linked ID options for content material navigation and purposes. Nielsen closed the acquisition of Gracenote from Tribune Media Co. in 2017.
Grusd most not too long ago was co-founder of Ethiqly AI, a venture-backed instructional know-how firm that makes use of AI “to raise human expression and empowerment.” He beforehand served as chief technique officer at banking app Chime and held the identical title Snap, mother or father firm at Snapchat. Whereas at Snap, Grusd additionally served as head of content material and head of worldwide market growth. Earlier than that, he was CEO of HuffPost (when it was owned by Verizon) and was chief authorized officer at Spotify.
Earlier in his profession, Grusd was AOL’s chief technique and enterprise growth officer and held senior govt roles at Google. Grusd holds a legislation diploma from the College of Chicago and an MBA from Columbia Enterprise College.
“I am honored to hitch Nielsen and construct on the super innovation and progress that Gracenote has achieved beneath Sujit’s robust imaginative and prescient and technique,” Grusd stated in an announcement. “That is an thrilling time as our trade embraces superior applied sciences and we search for new methods of working with shoppers and growing the worth we carry to the market. I am excited to assist outline the following chapter of Gracenote.”
Nielsen’s Rao commented, “Gracenote is a essential a part of Nielsen and our technique as we glance to develop in streaming and lead the development of Convergent TV within the media measurement trade. Jared’s background and fervour for remodeling companies to enhance society is aligned with our future and I am grateful for his partnership as we rework our trade collectively.”
