The market climate of organic food in Singapore is growing by leaps and bounds every year with the growing awareness of healthy eating. If you are a new distributor looking to expand your organic food offering to the Southeast Asian region, Singapore is a good place to start. This article highlights some of the ways a new distributor can follow to tap into this emerging but important market.
One of the first things a new distributor should do is solid groundwork. Visiting Singapore physically and getting to know the market is a crucial point to learn about the general views and prospects for organic food in Singapore. Connections are also important for the widest possible distribution of your organic products. Building strong relationships with potential local distributors is very beneficial to your business. You can also participate in International Food Fares held regularly in Singapore to learn more about the market and people’s response to organic foods.
As a new distributor of your organic products in Singapore, you should also strive for the widest distribution methods available. A good way to ensure your organic products get the widest reach in Singapore is to partner with and appoint local agents to help distribute your organic products. Although Singapore is known as a country where business transactions run smoothly, these local distributors have tacit knowledge of the implied working environment in Singapore and undoubtedly guarantee that your organic products will be distributed faster in one way or another.
Organic food in Singapore has a small but loyal following. Therefore, traditional organic suppliers in Singapore have always kept prices high to compensate for the short shelf life and small niche crowd. This invariably deters many new buyers who want to try organic food in Singapore but are put off by the high price of organic food. To increase your market share, competitively pricing your organic food in Singapore is a good strategy. A good gauge of competitive pricing of organic food in Singapore would be 50 percent or less compared to the price of conventional, non-organic food.
While price is an important factor in attracting new customers to try and consume organic foods, another strategy would be differentiating your products. By using smaller packaging sizes and beautiful packaging sleeves, you stimulate and attract attention to your product. In addition, you can indicate and explain the benefits of your organic products to the consumer. Why smaller packaging sizes? Small packaging sizes subtly encourage consumers to pick up and try your product. To further encourage consumers to continue purchasing organic foods, include recipes or instructions on how to consume the specific organic foods they purchase.
In conclusion, organic food in Singapore is a growing trend and will continue to do so as people become better informed about how their food choices affect their health, not only for themselves, but also for that of their families. This would mean a continuously growing market for organic importers and distributors. By tapping into this growing market, the new distributor can even gain a foothold in the lucrative Southeast Asian market.
Tapping into the organic food market in Singapore
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