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Beyoncé “borrowed” one from Blue Ivy. Taylor Swift carried one on her first public date with Travis Kelce. And Olivia Rodrigo toted one whereas hanging out with rising pop star Tate McRae. We’re speaking about Aupen, the minimalist-chic equipment line recognized for its asymmetrical carryalls seen on music queens, Oscar winners and virtually everybody on the “It” woman checklist.
The previously secretive model is releasing its best-selling Nirvana purse in a brown fake shearling type and re-launching the glossy Fearless 2022 leather-based bag (which made its movie star debut in 2022 on Kylie Jenner) on Saturday, Nov. 30 on-line at Aupen.com.
Open Fearless 2022 Leather-based Bag
In July, the model introduced a brand new partnership with LVMH Métiers d’Artwork that would come with “unique entry to the best French manufacturing amenities and unparalleled experience.” Aupen says its first assortment produced in collaboration with the LVMH-owned producer will arrive in spring 2025.
Open Nirvana Bag in Teddy Earth
The slouchy asymmetrical Nirvana carryall includes a braided deal with and sculptural gold bag attraction, in a brand new fake shearling materials.
Final yr, the corporate determined to maneuver from vegan supplies to Leather-based Working Group-certified calfskin leather-based and started utilizing repurposed croc leather-based accents — sourced from the reducing room flooring of the manufacturing facility that manufactures for Hermès — on the handles of its Nirvana Kiss bag, which got here with authentication playing cards for the real supplies.
Aupen launched in October 2022 with vegan leather-based baggage. The label appeared to come up out of nowhere, as Glamor reported, and its explosion of movie star placements inside a yr of its debut undoubtedly raised eyebrows amongst vogue business insiders questioning in regards to the firm’s nameless A-list hookup. (A celeb energy stylist co-founder? A starry investor? The architect of a brand-building case research?)
When THR met with Aupen industrial director Nicholas Tan face-to-face earlier this yr, he had defined that the model’s designers most well-liked to stay as an nameless collective (on the time, they had been based mostly in San Francisco, Brooklyn and Singapore) to permit their creations to talk for themselves. Aupen later introduced on Instagram that its “design staff (was) on a break.”
After conserving the id of its founder shrouded in thriller, Aupen lastly revealed to WWD that it was none aside from Tan. Per WWD, the Harvard grad-turned-model beforehand owned a vogue showroom that launched Dries Van Noten, Joseph Altuzzara and David Koma to the Asian market. Earlier than that, he was a champion swimmer who represented Singapore within the 2007 Southeast Asia Video games.
Charli XCX not too long ago sported the Nirvana bag in black leather-based on her approach to make her Saturday Night time Reside internet hosting debut in New York on Nov. 12; Taylor Swift, Woman Gaga and Emily Blunt additionally carried the type. Queen Bey, Blue Ivy and Hailey Bieber have all been seen with the Function bag ($180), a glossy leather-based shoulder bag with an angular form; whereas Gal Gadot carried it in a white colorway and Selena Gomez sported a crystal fringe-embellished model.
In the meantime, Rodrigo’s Pleasure bag is a rounded leather-based piece with gold {hardware} and a easy strap. Kylie Jenner, Jessica Biel, Gabrielle Union and Fan Bing Bing are among the many stars who’ve toted the Fearless purse. (The Function, Fearless, Pleasure and different kinds are presently unavailable on Aupen’s web site.)
The model’s jewellery is an A-list favourite, too. The gold Splash earrings had been not too long ago worn by Oscar winner Emma Stone, whereas Dakota Johnson donned the silver Wave earrings final yr.
Snag the famed Nirvana and Fearless 2022 baggage after they’re restocked this Saturday and mark your iCal for Nov. 16 at 7:59 am PT/10:59 am ET.
Open Nirvana Bag in Chocolate Suede
Open Nirvana Bag in Rouge
Aupen Nirvana Bag in Earth
Aupen Nirvana Crochet Bag
Aupen Nirvana Bag in Snow
Taylor Swift, Beyoncé Put on Aupen’s Bought-Out Luggage: Restock Dates, Costs
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