Global Courant 2023-05-15 12:04:03
David Moheno, Director of Public Relations and Communication at HONOR LATAM, shares the vision, strategy and innovations of the company regarding its new product.
“HONOR with nine years of history and 2 and a half of them, as a totally independent global and iconic brand in technology, the most important thing is the consumer, and this year we announce an improvement in the strategy that is to generate energy that inspires with a more human,” he said.
The circadian cycles night display is a great example of such an approach, it adjusts color, brightness and temperature depending on the time of day and thus taking care of the user’s eyesight. This technology also helps to produce 18% more melatonin, to help you fall asleep.
Moheno commented that Honor is constantly promoting innovative technology, “Of the more than 13 thousand employees that make up the brand family throughout 100 countries where we have a presence, 60% are focused on research and development, we also have centers feasibility where we are subjecting our devices to extensive tests, aligned to more than 200 quality standards and we also develop with great care and time the technologies that we are injecting into our latest generation devices”.
On the subject of photography, the HONOR Magic5 Pro 5G features the new Ultra Fusion Computational Optics technology, algorithms developed over 18 months, drastically improving image clarity at 3.5x-100x zoom, setting the device apart. from other smartphones on the market.
The new main triple camera system includes a wide angle, an ultra wide angle and a telephoto lens, all of them with 50MP. With a larger sensor and a larger aperture, the smartphone boasts superior light-sensing performance, to produce high-definition photos with refined details, no matter the lighting conditions.
It also debuts the Millisecond Falcon Capture algorithm, which allows you to capture complex scenes with remarkable speed and clarity. It is capable of capturing dimly lit scenes with clarity and high speed, thanks to Super Night Capture capabilities. It also features AI Motion Sensing Capture to automatically detect the highest point of a jump or the best moment of a run and capture the photo in ultra-high definition.
To put this technology to the test, HONOR has been named a Guinness World Records partner for smartphones, in order to capture a world record for the world’s highest slam dunk. Bringing this artificial intelligence (AI)-powered feature to life, the HONOR Magic5 Pro can capture everyone’s most memorable life moments without fail.
The new smartphone allows content creators to produce cinematic-level images and videos, thanks to its IMAX Enhanced Movie Master; all from the comfort of the HONOR Magic5 Pro 5G.
AI is very important to HONOR and the director of communication gave us a brief explanation.
“For HONOR it is one of the pillars of our strategy in the creation of devices, it is in all the elements, from the camera with speed, autofocus and motion capture; and in the part of ensuring that the device remains valid over time, they have been subjected through AI to long-term aging tests, and it was found that in 36 months of use, it degrades by 4.5%, the battery continues to charge perfectly, continues to be updated and continues to deliver the performance results that users should expect from a product of this caliber.”
To optimize gaming performance, MagicOS 7.1 also features upgraded Turbo X GPU, which integrates higher and more stable frame rate with lower power consumption, as well as smoother graphics, adequately meeting the demand of more gamers. demanding. The HONOR Magic5 Pro 5G boasts incredible storage speeds of up to 4000Mbps, a 100% improvement. In addition, the smartphone adopts the latest dynamic random access memory (DRAM), LPDDR5X, so that users can retrieve their data from storage faster.
And finally, David Moheno gives us a preview of what we can expect from HONOR in the near future.
“HONOR has had an unstoppable career in key markets in Latin America and the world, such as Guatemala, which has the highest performance and is one of the spearheads where our main premieres are shown. This 2023 is still young and we can expect more from the HONOR Magic5 Pro and Lite and many more products from the other categories.
