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Twitter will soon begin paying verified content creators for ads in their responses, with the initial payment block costing about $5 million, said business owner Elon Musk.
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Twitter will soon begin paying verified content creators for ads in their responses, with the initial payment block costing about $5 million, company owner Elon Musk said Friday.
“Note, the creator must be verified and only ads shown to verified users will count,” Musk, the billionaire who bought Twitter last October, said in a tweet.
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Since Tesla CEO Musk took over Twitter, the platform has struggled to retain advertisers, who were wary of their ad placement after the company laid off thousands of employees.
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The move comes as Twitter’s newly appointed CEO Linda Yaccarino, an NBCUniversal advertising veteran, is about to take over on the social media platform.
In March, Musk said the messaging service earns about 5 or 6 cents an hour in user attention and could increase that to 15 cents or more with ads that are more relevant and timely.
Disclosure: NBCUniversal is the parent company of CNBC.
