World Courant
EXCLUSIVE: UK company YMU has continued to broaden its influencer roster by signing 5 TikTok stars, together with Max Balegde who has gone viral for his chaotic interviews with Hollywood stars.
Alongside Balegde, YMU has partnered with Talia Mar, @imtheproblem (Sarah), Victor Kunda, and Emily Norris. Collectively, they’ve greater than 6M TikTok followers.
The 5 social media influencers shall be represented by the company’s newly fashioned world leisure division led by Lucy Loveridge.
Balegde has greater than 3.5M TikTok followers and is thought for interviews with stars together with Millie Bobby Brown, throughout which he gave the Stranger Issues star a Nando’s voucher. He’s managed by Grace Nicholson.
Mar is a singer-songwriter whose collaboration with Sigala, Keep the Night time, reached quantity 11 within the official charts. She is rapped by Meghan Peterson.
@imtheproblem (Sarah) has amassed 857,000 TikTok followers together with her “storytelling” movies. She is managed by Peterson.
Kunda went viral through the pandemic for pretending to smoke a breadstick on TikTok. He now has 684,000 followers for movies mixing comedy and trend. He’s rapped by Lee Grey.
Norris posts about motherhood, interiors, cooking, cleansing, and group. Identified for her day in a life movies, she is repped by Lois Hatton.
Loveridge stated: “Working with our colleagues throughout YMU’s divisions in each the UK and the US, we’ll help these 5 excellent new purchasers to develop their manufacturers far past the social media area.”
YMU’s different purchasers embrace Simon Cowell and Claudia Winkleman. On Monday, Deadline reported that the company’s CFO Anthony Zarmakoupis had stepped down. He was changed by Lauren Miller.
YMU Indicators Influencers Together with Max Balegde & Talia Mar
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