India’s bold bet on e-commerce attempts to dominate

Arief Budi

Global Courant

BENGALURU – The Government of India is promoting an ambitious open e-commerce network that aims to connect hundreds of millions of buyers and sellers through online platforms, transforming the way Indians buy goods and services.

“Everyone Commerce: Where everyone can sell and everyone can buy from each other online,” explains the website of the Open Network for Digital Commerce (ONDC), a non-profit corporation backed by the government of India and funded by some of the largest banks and financial institutions. institutions.

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India’s bold bet on e-commerce attempts to dominate

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