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The Fascinating World of XMAGE: Discover Remarkable Contributions to HUAWEI’s Pioneering Mobile Imaging Technologies
Experience the thrill of HUAWEI’s latest breakthrough in smartphone camera technology with the highly impressive HUAWEI P60 Pro. Revealing a world of possibilities, HUAWEI has once again redefined the boundaries of mobile photography. There is a closely guarded secret behind this remarkable achievement, as the brand’s unwavering commitment to excellence stems from a transformative shift in their approach to development.
Enter XMAGE – a term that has popped up in HUAWEI’s captivating collateral. Still, you shouldn’t dismiss it as just a marketing buzzword, because it encompasses much more than meets the eye.
XMAGE represents the technology brand’s dedicated image division, laser-focused on the comprehensive development of smartphone cameras. From pioneering advances in camera hardware technology to pioneering computational photography algorithms, XMAGE is a testament to HUAWEI’s bold pursuit to lead their own breakthroughs in imaging technology.
Rooted in reality: the new texture engine
If cameras were invented to capture memories and mimic what our eyes see, then authenticity is the foundation of great photography. XMAGE recognizes this as fact and roots its style in reality.
Unlike other cameras that want to correct and airbrush details, the XMAGE camera believes that beauty is truth itself. XMAGE has trained its algorithms to enhance existing features in a photo and bring out every detail of the photo in full clarity.
An exemplary feature is the latest XD Fusion Pro enhancements, including a texture engine, found on the HUAWEI P60 Pro cameras, the texture engine refines even the smallest texture details and injects more realism into the picture as a whole.
For example, when using the HUAWEI P60 Pro camera to shoot embellished jewelry or large metal sculptures in the park, the new Texture Engine extracts high-dimensional features from a deep neutral network formed by AI machine learning. Through convolutional layering and sampling, the global and local information of the object’s texture features in the real environment can be extracted, and the real texture seen with the naked eye can be accurately restored at a millisecond level during the imaging process.
With such capabilities to capture true-to-life photos, HUAWEI P60 Pro users can now experience the real meaning of “what you see is what you get” or “SeeTheUnSeen”.
The XMAGE styles: Original, Vivid, Bright
When it comes to authenticity, XMAGE also presents different shades of color through vibrancy and clarity. With three different picture styles – Original, Vivid and Bright – users can breathe new life into different scenes and enjoy enhanced images that more closely mimic their visual memories.
These XMAGE tones are based on the primary colors of XMAGE, presenting two different hues to form a complete color tonality system. XMAGE reproduces the immersive atmosphere of rich and complex colors, as well as the balance between light and dark, to achieve subliminal effects that mimic realistic scenes. For example, signature colors in sunsets and autumn leaves are captured with XMAGE, which uses HUAWEI’s cameras to produce brightness, clarity, and vibrancy. On the other hand, when used to photograph people and food, vibrant colors, lights and shadows can be recreated and detailed by the XMAGE’s color processing.
Color Accuracy: Driven by professional R&D with certified experts
Because color science is ever-evolving and complex, the XMAGE team sought to encourage multidisciplinary color research that spanned psychophysics, physiology, psychology, aesthetics, and art theory. To achieve such wide-ranging research, the team at XMAGE worked on extensive partnerships with various specialists in the field to enhance the cameras’ capabilities.
The team gathered expert specialists from various HUAWEI research institutes around the world, including China, Finland and Japan, covering eight major research areas, including art, psychology, optics and color science. The brand also involved Tsinghua University’s TASCII (Tsinghua Color & Imaging Institute) in the process and conducted its research and development on more than 3.3 million images submitted by participants in the XMAGE Awards.
If the thousands of colors of nature were transformed into a grand score, the XMAGE style presented by the HUAWEI P60 Pro is the most unique performance of this musical symphony yet. Capturing the spirit of XMAGE, the smartphone mobile camera is more than just a photograph, but a medium through which people can enjoy the nuances and sublimities of life, and a microcosm of the world itself.
Recently, the HUWEI P60 Pro was awarded the Top Camera Smartphone, ranked #1 by DXOMARK for its technological breakthroughs in imaging. To experience this excellence, purchase the HUAWEI P60 Pro from HUAWEI’s online store or selected stores.
The fascinating world of XMAGE: Uncovering
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