Global Courant
Merck Foundation (Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany has released the eighth episode of their very first TV show – ‘Our Africa by Merck Foundation’ on their social media accounts.
Our Africa by Merck Foundation is a pan-African TV program conceived, produced, directed and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation, with African fashion designers, singers and prominent experts from various fields with the aim of raising awareness and creating a culture shift across Africa.
The TV program has aired on major TV stations of many countries such as KTV in Kenya, NTV in Uganda and GH One TV in Ghana and ZNBC in Zambia, AYV in Sierra Leone and LTV, Liberia and it immediately attracted attention and hearts of millions of viewers across Africa. The TV program ‘Our Africa’ is currently broadcast on TV 3 in Ghana, KTN Home in Kenya and Mashariki TV in Burundi, and will soon be broadcast on BTV in Botswana and QTV in Gambia. The TV show “Our Africa” is currently on the social media of Senator, Dr. Rasha Kelej (Facebook: Instagram: Twitter: Merck Foundation (Facebook: Instagram: Twitter: https://apo-opa.info/3Yo3y11 and YouTube: https://apo-opa.info/3SGN568).
The theme for the eighth episode is Sustainability is a shared responsibility.
Watch the promo of the eighth episode here:
https://apo-opa.info/44kfYtc
Watch the eighth episode here:
https://apo-opa.info/3NOBP70
The show is co-hosted by Brian Mulondo from Uganda.
Dr. Rasha Kelej, CEO of the Merck Foundation, Senator, said: “I am pleased to bring you the eighth installment of ‘Our Africa by Merck Foundation’. With this episode we want to raise awareness about sustainability and environmental protection through our ‘Fashion and Art with Purpose’ community. I have always believed that fashion and art can be used as powerful tools to address and raise awareness of pressing social and health issues in our beloved Africa and beyond. Fashion and art have a purpose beyond entertainment and looking good and we need to make the most of these platforms to advocate for the causes we work for every day. The Merck Foundation works closely with media and arts communities across Africa to address and raise awareness of sensitive social and health issues such as diabetes awareness, breaking infertility stigmas, ending child marriages, stopping FGM, stopping GBV, supporting girls’ education and women’s empowerment and much more. Together we can be the voice of the voiceless and bring about positive change in our communities that will lead to a cultural shift in Africa.”
“’Our Africa by Merck Foundation’ is getting an overwhelming response from our viewers watching the show on TV. Our social media is also flooded with sweet messages from our followers around the world. All this attention is very valuable and inspiring to do more and better. I am sure that the upcoming episodes will also be well received,” added Dr. Rasha Kelej to it
Globally, the textile and clothing sector is one of the largest segments of the economy, contributing nearly $2.4 trillion in manufacturing and employing nearly 300 million people around the world. Fashion is a major contributor to climate change. The fashion industry is responsible for about 8-10% of global carbon emissions and almost 20% of wastewater. This means that the fashion industry consumes more energy than aviation and shipping combined.
Sustainable fashion is a term for clothing that is made and consumed in a way that can literally be sustained while protecting both the environment and the producers. This is why reducing carbon emissions, tackling overproduction, reducing pollution and waste, supporting biodiversity and ensuring garment workers are paid fair wages and have safe working conditions are all critical to the scope of sustainability.
“Sustainable fashion is a term used more and more these days as we all become aware of the serious environmental impact of our clothing. I am so proud that the local fashion industry across Africa is exploring new sustainable solutions and tapping into more traditional solutions that will empower them financially and protect the environment,” said Senator, Dr. Rasha.
This episode featured Nana Kwabena Anoff, African Artist in Sustainable Art, exhibiting his unique and remarkable artworks made from sustainable materials; Dr. Sabrina Devi Ramamy Iranah, Director of Fashion and Design Institute, Mauritius and Jean Luc Emile, Managing Editor, Defimedia Group, Mauritius. Young fashion designers from Mauritius – Desire Cedric Vincent and Deena Appaddo are also featured, who showcased their recyclable fashion designs with messages of environmental sustainability during this episode.
Dr. Rasha, Senator, further explained, “At Merck Foundation, we believe that young people have many untapped potentials. We want to unleash such capabilities that enable them to lead the sustainable development and Green Environmental Agenda for their countries and encourage others to live sustainable lifestyles and adapt to the impacts of climate change. “Sustainability is a shared responsibility”.
“I am very excited to present to you all upcoming episodes of the TV program ‘OUR AFRICA by Merck Foundation’. So stay tuned and be ready to be informed, get well and be entertained!” concluded Senator, Dr. Rasha Kelej.
Check out the general promo of the program here: https://apo-opa.info/3GITwRe
Watch episode 1 here: https://apo-opa.info/3IfqqdE
Watch episode 2 here: https://apo-opa.info/3ZoKOPH
Watch episode 3 here: https://apo-opa.info/3IJ9SK4
Watch episode 4 here: https://apo-opa.info/3LuTgII
Watch episode 5 here: https://apo-opa.info/43dqXVC
Watch episode 6 here: https://apo-opa.info/43PZbPC
Watch episode 7 here: https://apo-opa.info/3BGA7O3
Distributed by APO Group on behalf of Merck Foundation.
More images here: https://apo-opa.info/3COzwdQ
Media contact:
Mehak Handa
Community Awareness program manager
+91 9310087613/ +91 9319606669
(email protected)
Join the conversation on our social media platforms below and make your voice heard:
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Twitter: https://apo-opa.info/3Yo3y11
YouTube: https://apo-opa.info/3jMdG4G
Instagram: https://apo-opa.info/3lsqM7q
Flickr: https://apo-opa.info/3JT8BSC
Website: Merck-Foundation.com
Download the Merck Foundation app: https://apo-opa.info/3xeJMsI
About Merck Foundation:
Founded in 2017, the Merck Foundation is the philanthropic arm of Merck KGaA Germany and aims to improve people’s health and well-being and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality and equitable healthcare solutions in underserved communities, building capacity for healthcare and scientific research and empowering people in STEM (Science, Technology, Engineering and Mathematics) with a special focus on women and young people. All Merck Foundation press releases are distributed by email as they become available on the Merck Foundation website. Visit Merck-Foundation.com to read more. For more information, please contact our social media: Merck Foundation (Merck-Foundation.com); Facebook ( Twitter ( Instagram ( YouTube ( and Flickr (https://apo-opa.info/3JT8BSC).
This press release is issued by APO. The content is not checked by the African Business editors and none of the content has been checked or validated by our editors, proofreaders or fact-checkers. The publisher is solely responsible for the content of this announcement.
Rasha Kelej focuses in Merck’s ‘Our Africa
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