Do you have the right personality to be in

Wang Yan

Global Courant

Insurance is a tough industry, as many as 90% of insurance agents quit the business within 3 years of entering the industry. While some agents earn a lucrative income in the insurance industry, many others never find being an insurance agent easy, there are always rejections, dejection and contempt.

There may be indirect factors leading to the departure of some agents, some of the agents who have left the company probably feel they are not right for the company. They may even wonder if it has something to do with their personality.

Is there such a thing as the right personality to be an insurance agent? Do you need to have the right personality traits to succeed in the insurance industry?

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Let’s look at different types of personality. There are many personality models. One of the popular models is the DISC Profiling Model designed by John Geier based on the work of William Moulton Marston. In this model, there are four observable personality styles, namely:

Dominance – pertaining to control, power and assertiveness

Influence – relating to social situations and communication

Fortitude – pertaining to patience, perseverance and thoughtfulness

Compliance – with regard to structure and organization

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So, what personality type are people best suited to enter a sales profession?

In general, salespeople need to see people, get to know them, build rapport, and convince them to take action.

It is always believed that people with a high influence style are born salespeople because they are good at communicating. They are in their element in sales.

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Salespeople with a high influence style are friendly, cheerful, enthusiastic, and outgoing. Being good chatters, they always enjoy being the ones to start a conversation. They enjoy mingling with people and are good at using humor to improve relationships. They know a lot of people and have a large social network. These are the qualities that make them natural sellers.

Does this mean that other personality types are less able to be excellent sales producers?
In fact, all personality types have their unique strengths to do well in the sales industry.

Salespeople with a high dominance style are determined, ambitious, and aggressive. Success has a special meaning for them. As lovers of challenges, they like to raise the bar and set the bar high.
It’s their job to win and they won’t be satisfied with mediocre performance. They can work extremely hard to ensure they stay ahead of their competitors. Failure is not an option for them.

Insurance manufacturers with high compliance styles excel in sales business by diligently following sales systems and processes. They are also good at organizing work systematically.
They value accuracy and pay attention to details. They deliver quality work and deliver quality results by staying focused and demonstrating a high level of commitment and professionalism.

Insurance salespeople with high Steadiness can easily connect with people. By being patient and caring, they can empathize with the customers. This helps them to better understand the needs of the customers.

Regardless of what personality you belong to, you can be equally successful in insurance sales. Discover the strengths in your personality traits and make use of them. Ultimately, it is you who determine your own destiny.


Do you have the right personality to be in

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