World Courant
Jon Steinlauf, an trade veteran who has supervised advert gross sales for Warner Bros. Discovery because it was shaped in 2022 in addition to a number of of its predecessor firms, together with the Scripps cable networks, will depart the corporate later this yr.
“We’re very grateful for all Jon has executed for us, and whereas supportive of his private need to hunt different instructions in his life and profession, we’ll clearly miss him,” stated Bruce Campbell, the corporate’s chief income and technique officer, stated in an announcement Friday. Steinlauf is predicted to remain in place whereas the corporate seeks a successor.
Steinlauf, who has labored in senior roles at each the Warner TV division as soon as often called Turner and at Scripps earlier than it was acquired by Discovery, throughout his Madison Avenue tenure developed a status as a considerate, tutorial who devised non-traditional promoting packages throughout a broad media portfolio. One effort created packages of economic stock in prime applications that encompassed not solely life-style reveals from Discovery shops like Meals Community and TLC, but in addition sports activities properties; films that may flip up on TNT and TBS; and tentpole occasions at CNN.
Lately, nonetheless, he has needed to grapple with pressures from Warner Bros. Discovery CEO David Zaslav, whose calls for for brand spanking new quantity from the corporate’s TV sponsors to assist offset large quantities of debt taken on to merge the Discovery and Warner shops has left prime sponsors upset. In 2022, for instance, Warner Bros. Discovery instructed potential advertisers in that yr’s discussions throughout the trade’s “upfront” market that if they didn’t add to their standard degree of quantity commitments, then the corporate wouldn’t give them entry to sports activities programming or stock on HGTV. For some media patrons, the calls for spurred them to place down extra money at Warner Bros. Discovery rivals.
Extra to come back…
Jon Steinlauf, Warner Bros. Discovery Advert Gross sales Chief, Will Exit
World Information,Subsequent Large Factor in Public Knowledg
