IDEAS-2022 – International Defense Expo; A proof of Pakistan’s success in defense industry

John Millet

The 4 Day international defense expo will be held at Karachi Expo Center Pakistan from 15-18 November 2022. The launch of IDEAS, an international defense expo is a proof of Pakistan’s success in defense industry whereas participation of foreign delegations is a matter of pride for the country. The International Defense Exhibition and Seminar (IDEAS) is an important event in South Asia which is organized by Defense Export Promotion Organization (DEPO). The Expo could not be held in 2020 due to COVID outbreak and will be held this year after a gap of 4 years.
IDEAS was first launched in year 2000, later on supported by defense industries, research development experts, finance experts/ economists and policy experts and emerged as an important platform for sharing of information and exchange in the defense field.

The Commemoration of 11th edition of IDEAS for exchange and promotion of technology signifies Pakistan’s defence sector progress and professionalism. This event will play an important role in not just brining international peace, cooperation and stability but also improve Pakistan’s strategic relationship with other countries. Till now, all editions of IDEAS have been made successful by the efforts of government institutions, Armed forces, state and private defense industries, trading authorities and especially with help from people of Karachi.
The 524 delegations from 45 countries participated in IDEAS 2018. More than 262 high profile delegations also visited the expo. China, Chez Republic, France, Germany, Italy, Jordan, Poland, Russia, South Korea, Turkiye, UAE, Ukraine, USA and Pakistan have established their special setups.
Exhibition includes Pakistan Army Pavilion, Armed Forces Institute of Rehabilitation Medicine, National Logistics Cell, Anti-Narcotics Forces, Frontier Works Organization, Counter IED Organization and Military Training Directorate. To promote Pakistan’s defense exports, IDEAS Expo will also include display of Al-Khalid Tank, Jet Trainer, JF-17, Craft K-8 and UAVs. IDEAS is a unique platform for showcasing Pakistan’s defense preparedness and training capabilities to international stakeholders. Pakistan presents ample opportunities for profitable businesses and defense industry is progressing on a fast pace.
The 11th Edition of International Defence Exhibition and Seminar, IDEAS 2022 is scheduled from 15th – 18th November 2022 at Karachi Expo Centre (KEC). The event is significantly being commemorated through enhanced participation of Pakistan Armed Forces, national and international defence industry, OEMs, entrepreneurs, and high level national and international defence delegations. The new features are aimed to make IDEAS an effective platform for defence Buyers and Sellers.
The IDEAS 2022 – SEMINAR Theme is Artificial Intelligence (AI) in Defence Market; A Paradigm Shift in Military Strategy and National Security. The related Sub-themes are Artificial Intelligence; Present military applications, future challenges and national approaches, Artificial Intelligence in Cyber Security – Cyber Attacks and Defence Approach. Development of 5G Network Centric Warfare; its Components and Challenges. Significance of Artificial Intelligence in Hybrid Warfare.
The IDEAS 2022 is a biennially held defence exhibition, will once again bring together all the industry’s players across the globe to showcase the latest technological innovations. Karachi Expo Centre is hosting the 11th International Defence Exhibition and Seminar (IDEAS) 15th – 18th November 2022.
The IDEAS Exhibition takes place at the most strategic location in the Continent of Asia, that is Pakistan, located at the crossroads of three different geographical locations and the Gateway to Central Asia, South West Asia and the Persian Gulf.
The Pakistan’s ever-growing defence industry is in quest for seeking international alliances to meet the requirements of its armed forces and growing needs of the regional defence forces. Pakistan’s own defence products present a perfect mix of indigenous and foreign technologies thus offering an ideal platform for defence collaboration.
The International Defence Exhibition and Seminar (IDEAS), showcases a wide variety of technology, ranging from equipment used in the third world countries to the most sophisticated systems from the West. Besides, it also presents an ideal opportunity to the defence manufacturers for entering into collaboration and joint ventures with Pakistan or other prospective international partners.
The IDEAS 2022, being the most strategically important event of the region, will once again bring together all the industry’s players across the globe to showcase the latest technological innovations. The 4 days of the Show are exclusively for trade visitors and high official defence delegates.
The most productive geopolitical region of Asia is one of the largest markets for Defence Products. In a bid to effectively meet the new challenges posed by the transformed regional and global security dynamics, Asia, as well as governments of the neighboring continent of Africa, allocates significant budgets for modernization and up-gradation programs for their armed forces.
The IDEAS 2022 is one of the finest platforms of the World Defense Industry for demonstrating, selling, joint venturing, outsourcing and extending technological collaboration in the Asian Defence Market. The changing international security milieu has brought governments and militaries closer together to share their ideas and plans to meet their requirements to maintain regional and global peace.
The Defence Export Promotion Organization (DEPO), along with its major defence manufacturers, has been participating in various International Defence Exhibitions. The DEPO works to facilitate customer inquiries and coordinate export of a high quality of defence products and services. The DEPO works towards meeting the large network of services of the Pakistan Armed Forces.

More over the DEPO, along with its major defence manufacturers, has been participating in various international activities and through its pro- active marketing strategy they have earned international recognition. DEPO has contributed to Pakistan exporting aircrafts, arms and ammunition to over 35 countries around the world, and during the last 2 years they have developed a strategy to explore new markets and expand its business plan.

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The DEPO, in collaboration with Pakistan’s defence sector, is committed to providing a progressive response to ongoing developments in the world and to meet the technical needs of present whilst looking to prosperous future developments.
On the historical occasion in a message Maj Gen Muhammad Arif Malik HI(M), Director General DEPO, Pakistan said that the ‘’International Defence Exhibition and Seminar (IDEAS) is one of the mega regional events; biennially organized in Pakistan by Defence Export Promotion Organization (DEPO), Ministry of Defence Production (MoDP).’’ A continuous success story since year 2000, IDEAS has emerged as an iconic event on the canvas of global defence exhibitions’’ he added. He further said that ‘’Today, it is regarded as an established rendezvous for convergence of international defence exhibitors, delegates, security analysts and top level policy planners’’, he said.

He said IDEAS is an ultimate platform to showcase the innovation in defence and security technologies of tomorrow; with a variety of weapon systems and equipment on display. ‘’A number of conferences and a capstone seminar are its hallmark events for evaluation of defence and security outlook of the future’’ he said. He said that the event also brings together international manufacturers and suppliers of products and services to explore new avenues of defence cooperation through joint ventures, outsourcing and collaboration’’ he stated in his message.

He said IDEAS truly demonstrates a successful public-private partnership model. He said that ‘’its participation and international attendance is indeed manifestation of our deeply embedded and mutually beneficial relations with international fraternity. ‘’In addition, the high profile of visiting delegates adds to its prestige and stature. In fact, IDEAS is a shared vision for global peace, stability and prosperity, he concluded.

The IDEAS 2022 is scheduled at Expo Centre, Karachi during November 2022. Badar Expo Solutions (BXSS) is one of Pakistan’s most respected and innovative event management companies and have been managing various corporate event needs of many market-leading brands as well as major government sector events. BXSS aims to provide tailor-made events, identifying the needs of its clients and fulfilling their business objectives through effective management at each and every stage of the event.
BXSS have long-standing relationships within the government and business sectors and is credited with managing a number of Pakistan’s high profile events such as IDEAS and Expo Pakistan.The 11th International Defence Exhibition and Seminar (IDEAS) will be held from 15th – 18th November 2022.The International Defence Exhibition and Seminar is a premier defence industry show and the region’s best platform for international defence systems promotion.

The IDEAS exhibits a wide variety of defence systems, ranging from equipment used in the third world countries to the most sophisticated technology from the west and showcases technology of tomorrow and innovations in defence with several thousand weapon systems and items of equipment on display.

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The event provides an ideal interactive platform for defence forces to access the best products and technologies available to cater for their respective defence requirements. It is the most important marketplace for presenting innovative ideas. It facilitates meetings and networking sessions with numerous high profile delegates, policymakers, diplomats and defence procurement experts all in one place.
Meanwhile 11th International Defence Exhibition and Seminar (IDEAS) is being Supported by Pakistan Armed Forces; Pakistan Army serves as the land-based branch of the Pakistan Military, whose primary mandate and mission is to be a force which is “dedicated to the service of the nation.” The Pakistan Army is made up of a field Army and the Regional Forces that support them to defend and protect Pakistan, as well as their partner elements which work with the Pakistan Air Force and Pakistan Navy.

The Pakistan Army has always maintained a strong presence at the forefront in national developments whilst remaining focused on its primary aim of defending the country’s borders. The performance of the Pakistan Army has earned them national and international acclaim both at home and internationally, celebrating their efforts in bringing about law and order in Pakistan, partaking in UN peace efforts and providing fundamental support and resources during the many natural disasters which sadly Pakistan has faced.
The mission of the Pakistan Navy is to protect the maritime interests of Pakistan, and to deter aggression at and from sea.The Pakistan Navy is the naval warfare branch of the Pakistan Armed Forces, responsible for Pakistan’s 1,046 kilometers (650 mi) coastlines along the Arabian Sea and the defence of important civilian harbours and military bases. The Pakistan Navy is also focused on limited global expeditionary operations, and played a vital role in the establishment of Pakistan Antarctic Programme. The Pakistan Navy is currently undergoing extensive modernization and expansion as part of Pakistan’s role in the War on Terror. Since 2001, the Pakistan Navy has increased and expanded its operational scope and has been given greater national and international responsibility in countering the threat of sea-based global terrorism, drug smuggling and trafficking issues.
The Pakistan Air Force seeks to defend its nation and its interests, whilst preserving its freedoms, through the use of technology, willpower and working side by side. The Pakistan Air Force is the air warfare branch of the Pakistan Armed Forces who are tasked with providing, in synergy with other services, the most efficient, assured and cost-effective aerial Defence of Pakistan. Furthermore the Pakistan Air Force provides air logistic support capability and strategic air transport to the Pakistan Army, Pakistan Navy, and the Pakistan State if required.

Poised on the threshold of tomorrow, PAF remains, “Second to None” ; fully abreast with the indispensable mechanisms to live by its standards in the coming millennium and beyond.
More over Trade Development Authority of Pakistan (TDAP) is responsible for managing and sourcing global trade development for the Country. TDAP is designated as the premier trade organization of Pakistan, through international relations and networks with a focus on participating in around 80 trade exhibitions annually, partaking in international trade delegations, implementation of various trade policy initiatives and the planning and organizing of its flagship event Expo Pakistan.
TDAP is also tasked with the management of the Karachi Expo Centre which provides exhibition space for cross sector events. TDAP is dedicated to its mission of achieving rapid progress in Pakistan export, through its trade analysis, marketing strategy with the support of the latest technology.

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The IDEAS series is one of the continued successes, with IDEAS-2016 as the most consequential in the history of the exhibition industry of Pakistan.
International Defence Exhibition and Seminar (IDEAS) is a biennial defence exhibition, organized by Defence Export Promotion Organization (DEPO), Ministry of Defence Production (MoDP), Pakistan. The IDEAS 2016 event received an overwhelming response from the international community. A total of 56 nations were represented in IDEAS – 2016 in the form of Foreign Delegations and International Exhibitors. 88 Delegations representing 40 countries attended IDEAS – 2016 including high-level delegations headed either by their Defence Ministers, Secretaries or Services Chiefs of the respective countries. A total of 427 companies (294 foreign and 133 local) exhibited their products during the exhibition. Amongst persistent foreign participation, the countries that were exhibiting for the first time in IDEAS 2016 include Belarus, Belgium, Czech Republic, Denmark, Luxembourg, Nigeria, Poland, Romania, and Switzerland.
To boost Pakistan’s exports in Defence Sector, some of the major indigenously developed products showcased during IDEAS – 2016, included Main Battle Tank Al–Khalid, Fighter Aircraft JF–17 Thunder, Jet Trainer Aircraft K – 8 and a variety of UAVs etc. IDEAS – 2016 offered a unique opportunity to the international delegates and visitors in acquiring an insight into the entire defence manufacturing and training capabilities of Pakistan, exhibited under a single umbrella. It may be pertinent to highlight that Pakistan has a large defence manufacturing, training and support infrastructure in place, which not only meets the needs of Pakistani Armed Forces, but also has the capacity to fulfill demands of other countries with exceptionally high-quality products at mutually acceptable terms.

Amongst the international exhibitors, exclusive country pavilions were set up by Turkey and China. Defence products and equipment from companies representing North America, South America, Europe, Asia, and the Far East were also impressively displayed through various stands.

Earlier the inaugural launch of IDEAS occurred in 2000 and was a vehicle to promote Pakistan’s domestic arms manufacturing businesses whilst providing a stage for international vendors to offer solutions to the requirements of the tri-services of Pakistan. The event, having always been scheduled for the Karachi Expo Centre, in its first year attracted forty-five delegations from foreign countries.
In 2002 its second year the event had attracted wide international interest with General Hamid reporting to Dawn newspaper that exhibitors from China, Turkey, France, Russia, Italy, Romania, Ukraine, United Kingdom, USA, UAE and Saudi Arabia were expected to attend. Already by 2002, IDEAS was being touted as the largest commercial event in the history of Pakistan with 45 official delegations from 30 countries attending and 110 exhibition stands from 25 countries.
In 2004 3rd International Defence Exhibition and Seminar was held at Karachi Expo Centre. IDEAS has taken a unique role in highlighting Pakistan’s potential for defence ties and trade between countries in Asia, the Middle East and African region, while facilitating the need for an enhanced market base for indigenously manufactured defence products.”

IDEAS 2006 held on 20 November 2006, was reduced to one day and DEPO had targeted to attract 74 countries for it. Furthermore, with mounting security problems in Pakistan and the rising profile of IDEAS, the army declared the whole area surrounding the Expo Centre a high-security zone for a week, which included the cessation of any laboring to complete development work in the immediate vicinity.
The 5th International Defence Exhibition and IDEAS 2008 was inaugurated by Prime Minister. The exhibition area alone had grown to have diverse company representatives from 58 countries and the new Director-General of DEPO, Major General Mohammad Farooq reported that of the 256 participating companies, 94 were Pakistani and 162 from abroad. Furthermore, over 100 breakout meetings between government and industry had also been arranged and the event would feature as its highlight a static display of the joint venture fighter jet launched by the Pakistanis and Chinese, the JF-17 Thunder.

The JF-17 Thunder Aircraft at IDEAS 2008 General Farooq, DG DEPO, stated that a considerable contributing factor for the success of IDEAS 2008 was the introduction of a soft launch several months prior to the exhibition on 23 May 2008.

The IDEAS-2010 event was cancel due to floods,In view of devastating floods that affected 22 million people and resulted in the loss of valuable lives and property, Government of Pakistan had decided to cancel IDEAS-2010.
In 2012 a total of 57 nations were represented in IDEAS – 2012 in the form of Foreign Delegations and International Exhibitors. Around 80 Delegations representing 50 nations attended IDEAS – 2012 including 24 high level delegations headed either by the Defence Ministers, Secretaries or Services Chiefs of the respective countries.
The 7th International Defence Exhibition and Seminar (IDEAS – 2012) was successfully held at Expo Center, Karachi, Pakistan from 7 – 11 November 2012. Notwithstanding its conduct after a lapse of four years instead of two, the event received an overwhelming response from across the globe A total of 209 firms (135 foreign and 74 local) exhibited their products during the exhibition. Total attendance of IDEAS – 2012 exceeded the figure of 30,000, which includes Foreign Delegates, Trade Visitors and Exhibitors.

IDEAS – 2012 embodied host of activities comprising display of different defence products / equipment, an impressive Inauguration Ceremony, conduct of various seminars, sideline conferences and networking of high level delegates with exhibitors and OEMs.

In 2014 as the most consequential in the history of the exhibition industry of Pakistan. IDEAS) was successfully conducted from 1-4 Dec 2014 at Expo Center Karachi. The event was managed by Pakistan’s leading event management company Badar Expo Solutions. The event received an overwhelming response from across the globe. A total of 56 nations were represented in IDEAS – 2014 in the form of Foreign Delegations and International Exhibitors. 88 Delegations representing 50 nations attended IDEAS – 2014 including 47 high level delegations headed either by their Defence Ministers, Secretaries or Services Chiefs of the respective countries. A total of 333 companies (256 foreign and 77 local) exhibited their products during the exhibition.

IDEAS-2016 was the most consequential in the history of the exhibition industry of Pakistan. The event received an overwhelming response from the international community. A total of 56 nations were represented in IDEAS – 2016 in the form of Foreign Delegations and International Exhibitors. A total of 427 companies (294 foreign and 133 local) exhibited their products during the exhibition. Amongst persistent foreign participation, the countries that were exhibiting for the first time in IDEAS 2016 include Belarus, Belgium, Czech Republic, Denmark, Luxembourg, Nigeria, Poland, Romania, and Switzerland.

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