First Financial institution of Nigeria Restricted has introduced a phased company identify change of its subsidiaries in the UK and Sub-Saharan Africa.
FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the primary set of subsidiaries effecting the identify alignment.
They’re now recognized and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries can be subsequent within the phased identify change implementation.
The identify change is being applied to align the subsidiaries with the father or mother model and to benefit from the sturdy heritage and model fairness constructed by FirstBank Nigeria in its 129 years of banking management.
It will additional improve the quality-of-service supply leading to higher model readability, uniformity and consistency throughout all of the markets the place the Financial institution operates.
A number one monetary inclusion providers supplier, FirstBank Group is dedicated to its nation-building objective. It has taken big efficiency strides on its distinctive progress trajectory because it continues to construct distinctive capabilities via partnerships and the fixed drive to reinvent itself.
This efficiency is evidenced within the quite a few awards and recognitions bestowed on the establishment. These awards embrace Greatest Non-public Financial institution for Sustainable Investing in Africa 2023 by International Finance Awards; Greatest Company Financial institution in Western Africa 2022 by International Banking & Finance; Greatest CSR Financial institution Africa by Worldwide Enterprise Journal in 2022; and ranked as primary in Nigeria when it comes to Total Efficiency; Profitability; Effectivity and Return on Threat by the High 100 African Financial institution Rankings 2022 launched by The Banker Journal from the stables of Monetary Occasions.
As well as, in Euromoney Market Leaders, an impartial international evaluation of the main monetary service suppliers carried out by Euromoney Institutional Investor Plc., the Financial institution was topped: Market Chief in Company and Social Accountability (CSR); Market Chief in Environmental, Social and Governance (ESG); Extremely Regarded in Company Banking and Digital Options and Notable: in SME Banking.
Dr. Adesola Adeduntan, CEO of FirstBank Group, stated ” the identify change which coincides with FirstBank’s 129th founding anniversary (March thirty first, 2023) is certainly a milestone reflective of our resolve to constantly present the gold customary of excellence and worth as we put our clients First.
“The brand new id of the subsidiaries contributes to an enhanced model presence. It helps our clients and stakeholders higher respect the worth of the diversified merchandise suites, aggressive pricing and in depth enterprise networks the FirstBank Group provides.
“These embrace our dedication to boosting cross-border companies together with commerce and funding alternatives important to enhancing commerce relations amongst international locations, thereby strengthening the economies of host communities and decreasing poverty,” he concluded.
