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The Biden marketing campaign launched a brand new advert Monday morning as a part of a $50 million advert blitz forward of the primary presidential debate later this month, highlighting former President Trump’s conviction, and saying “character” is the central dynamic of the 2024 presidential race.
The brand new advert, titled “Character Issues,” highlights the decision in New York v. Trump, when a jury discovered the previous president and presumptive Republican nominee responsible on all 34 counts of falsifying enterprise information within the first diploma. Trump pleaded not responsible to the fees and has vowed to attraction the choice.
President Biden waves as he arrives, Saturday, June 15, 2024, in Los Angeles, the place he attended a marketing campaign occasion. (AP Photograph/Alex Brandon)
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“This election is between a convicted prison who is simply out for himself, and a president who’s preventing for your loved ones,” the advert says, highlighting Trump’s authorized challenges and saying the president has been specializing in “reducing well being care prices and making huge companies pay their justifiable share.”
The advert comes forward of subsequent week’s first presidential debate, which is about for June 27.
The advert is a part of the Biden marketing campaign’s June $50 million paid media marketing campaign. The marketing campaign stated the advert will run on normal market tv and Linked TV in all battleground states and on nationwide cable.
Former President Trump, left, and President Biden. (Getty Photos)
“Trump approaches the primary debate as a convicted felon who continues to show that he’ll do something and hurt anybody if it means extra energy and vengeance for Donald Trump,” Biden marketing campaign communications director Michael Tyler stated. “That’s why he was convicted, that’s why he inspired a violent mob to storm the Capitol on January 6, and it is why his total marketing campaign is an train in revenge and retribution; as a result of that man is blind to the individuals a president must be serving and can do completely something for his personal private achieve and for his personal energy.”
Tyler harassed that, within the 2024 presidential marketing campaign, “character issues, and the President of america must be somebody who understands that the very best workplace within the land is about you and your loved ones – not a car to counterpoint your self.”
President Biden, left, and actor George Clooney. (AP/Getty)
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“That’s the ethos Joe Biden places into the job on daily basis: to combat for safer communities, for the center class, and to make sure that companies are paying their justifiable share. It’s a stark distinction, and it’s one which issues deeply to the American individuals,” he stated. “And it’s why we’ll make it possible for each single day we’re reminding voters about how Joe Biden is preventing for them, whereas Donald Trump runs a marketing campaign targeted on one man and one man solely: himself.”
The Biden marketing campaign on Monday additionally stated the media marketing campaign will goal voters in battleground states for June as a part of its “aggressive and complete efforts to have interaction and activate voters who will resolve this election.”
The advert blitz additionally features a “historic” funding to succeed in Black, Latino, and Asian American and Native Hawaiian/Pacific Islander voters, with the marketing campaign calling it the “largest investments thus far.”
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The advert marketing campaign comes after the Biden marketing campaign raised a document $30 million at a star-studded fundraiser in Los Angeles hosted by Jimmy Kimmel. Large names, together with former President Obama and Hollywood actors George Clooney and Julia Roberts, had been in attendance.
The large haul comes after Biden attended a star-studded fundraiser in New York Metropolis in April, the place he raised greater than $25 million.
In the meantime, the primary presidential debate can be hosted by CNN on June 27 in Atlanta.
Brooke Singman is a political correspondent and reporter for Fox Information Digital, Fox Information Channel and FOX Enterprise.
Biden marketing campaign targets ‘convicted felon’ Trump with $50M media purchase forward of 1st debate
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