Global Courant 2023-04-13 22:28:48
Ultra Right beer is launched as a rival to Bud Light
Bud Light’s recent partnership with transgender activist Dylan Mulvaney has prompted a Republican, Seth Weathers, to launch his own beer aimed specifically at conservatives. (Seth Weathers via Twitter)
Bud Light’s recent partnership with transgender activist Dylan Mulvaney has prompted a Republican to launch his own beer marketed specifically to conservatives.
The beer – called the “Ultra-right from conservative father— is currently being sold online and the response has been “crazy,” according to the man behind the mission to beat “wake companies.”
Speaking to Fox News Digital about his efforts, Seth Weathers, the CEO of Freedom Speaks Up, said companies like Anheuser-Busch “spit” conservative values.
“I have kids and I don’t care what their reaction is, Bud Light hired a mentally disturbed freak to market perversion to little kids. I have a problem with that,” Weathers said. “Companies that do that should be bankrupted by conservatives. They spit on us. We are half America – they spit on us. There must be an alternative.”
ANHEUSER-BUSCH HOLDS ABOUT $5 BILLION IN VALUE SINCE BUD LIGHT’S DYLAN MULVANEY PACT WAS REINVESTED
The beer, titled “Conservative Dad’s Ultra Right,” was launched Wednesday by Seth Weathers, CEO of Freedom Speaks Up, and is currently being sold online. (Igor Golovniov/SOPA Images/LightRocket via Getty Images, Seth Weathers)
Weathers said he understands how difficult it is to boycott all “awake” companies, but he believes Anheuser-Busch, now the largest brewing company in the world, is a good place to start.
“I’d like them to stick with it,” Weather said of Republicans and conservatives’ refusal to drink Bud Light in the wake of the Mulvaney partnership. “Their mistake was so great in exposing who they are,” he added.
“We can’t boycott 10 companies, but we can boycott one that sells an s—beer,” he said. “If we kept to that, we would send a message that would live forever… I don’t care if they buy my beer. Buy my beer or another brand of beer, it doesn’t matter. Send a message to Anheuser-Busch. Lock them up.”
The name behind the beer, “Ultra Right,” Weathers said, stems from social media comments by left-wing activists against anyone who has “any level of common sense.”
Freedom Speaks Up CEO Seth Weather is featured in an ad for Conservative Dad’s Ultra Right beer, which launched Wednesday. (Seth Weather conditions)
Made by a local brewery in northern Illinois, Weathers said his drink, launched Wednesday as a rival to Bud Light, is considered a “light beer,” though that wording isn’t clearly marked on the can due to certain legalities.
BUD LIGHT’S CONTROL VERSION DYLAN MULVANEY ATTRACTS NATIONAL DISTRIBUTORS AS BRANDING GURU THINKS CONSUMERS ARE CONFUSED
Weathers appears in the ad announcing the beer, which was shared on social media.
“America is buying beer from a company that doesn’t even know which toilet to use,” Weathers wrote in a tweet announcing the product. “There’s a new beer in town.”
Weathers described the drink in the ad as “100% wake-free beer” and implored those who “know which bathroom to use” to “stop giving money to wake companies that hate our values.”
He told Fox that conservatives responded overwhelmingly to the launch of Ultra Right, which sells for $19.99 for a six-pack before shipping.
“Conservatives blow me away with the positive response. It’s absolutely crazy,” he said. “I think we’re at 10 million views on Twitter right now for that video… The reaction is even wilder than I thought it would be. The left is doing the usual stuff like sending death threats and being nasty so that’s everything I can say for their response.”
“The overwhelmingly positive response we’re getting means a lot to me. I know a lot of people are paying a lot of shipping costs to get this, they’re paying more than they would to get their Bud Light. They’re doing it because they’re supporting the message where we stand for and what we do and that really means a lot to me and everyone involved.
Weathers, who insisted Bud Light’s partnership with Mulvaney was a “slap in the face” from women across America, said he’s working to get his beer, which is currently available in 42 states, in stores soon.
The commemorative can of Bud Light featuring TikTok influencer Dylan Mulvaney. (Dylan Mulvaney/Instagram)
CLICK HERE TO GET THE FOX NEWS APP
Earlier this month, Mulvaney, a trans activist and social media influencer who rose to prominence when he got the chance to interview President Biden on LGBTQ issues in 2022, unveiled a partnership with Anheuser-Busch that included packs of Bud Light with Mulvaney’s face printed on the cans as part of an ad for the March Madness campaign beer company competition and as a way to celebrate an entire year of “girlhood.”
The ad campaign provoked immediate and widespread backlash from conservatives, and Anheuser-Busch has seen its value drop by about $5 billion since the polarizing partnership.
Fox News’ Brian Flood contributed to this article.
