Elon Musk has announced Twitter’s latest change to get people to pay $84 a year for the social network: Twitter will only promote paid subscribers’ tweets, and non-subscribers won’t be allowed to vote on surveys.
Twitter’s “For You” tab, the first screen users see when they open the app, curates tweets using an algorithm. This means it can show posts from people you don’t follow. The For You tab will soon only recommend people who pay for the premium Twitter Blue service.
“Starting April 15th, only verified accounts will be eligible to be in For You recommendations,” he announced in a tweet Monday evening. “It’s the only realistic way to address the advanced groups of AI bots that are taking over. Otherwise it’s a hopelessly lost battle. Voting in polls will require verification for the same reason.”
Appearing on ‘For you’ helps users build their follower count. Voting in polls doesn’t benefit users in the same way, but blocking them from voting may prompt some to sign up for the paid service.
Musk frequently posts his polls on Twitter, asking users everything from whether he should step down as CEO of the platform to whether he should sell shares of Tesla stock.
Last week, Musk announced that users who have had a free blue checkpoint — typically government officials, celebrities, members of the media and other high-profile users — would lose that free verification starting in April if they don’t opt out. pay a subscription fee – either $84 a year or $8 a month.
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