First Financial institution of Nigeria Restricted has introduced a phased identify change of its subsidiaries in the UK and Sub-Saharan Africa.
FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the primary set of subsidiaries to implement the identify change.
They’re now identified and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The subsidiaries in Ghana, Senegal and Guinea shall be subsequent within the phased implementation of the identify change.
The identify change is being made to align the subsidiaries with the mother or father model and to benefit from the robust heritage and model worth FirstBank Nigeria has inbuilt its 129 years of banking management.
This can additional enhance the standard of service, leading to higher model readability, uniformity and consistency throughout all markets the place the Financial institution operates.
FirstBank Group, a number one monetary inclusion companies firm, is dedicated to its objective of constructing the nation. It has made large strides on its distinctive development trajectory because it continues to construct distinctive capabilities via partnerships and the fixed drive to reinvent itself.
This achievement is evidenced by the numerous awards and recognitions bestowed on the establishment. These awards embrace Finest Non-public Financial institution for Sustainable Investing in Africa 2023 by International Finance Awards; Finest Enterprise Financial institution in West Africa 2022 by International Banking & Finance; Finest CSR Financial institution Africa by Worldwide Enterprise Journal in 2022; and ranked primary in Nigeria when it comes to total efficiency; profitability; Effectivity and return on threat in keeping with the Prime 100 African Financial institution Rankings 2022 revealed by The Banker Journal from the Monetary Instances stables.
As well as, in Euromoney Market Leaders, an impartial world evaluation of the main monetary companies suppliers carried out by Euromoney Institutional Investor Plc., the Financial institution was acknowledged as: Market Chief in Company and Social Duty (CSR); Market chief in environmental, social and governance (ESG); Extremely ranked in Company Banking and Digital Options and Notable: in SME Banking.
Dr. Adesola Adeduntan, CEO of FirstBank Group, stated ”the identify change coinciding with FirstBank’s 129th founding anniversary (March 31, 2023) is certainly a milestone that displays our willpower to constantly ship the gold commonplace of excellence and worth as we put our prospects first.
“The brand new id of the subsidiaries contributes to a stronger model presence. It helps our prospects and stakeholders higher respect the worth of the diversified product suites, aggressive pricing and intensive enterprise networks that the FirstBank Group gives.
“These embrace our dedication to boosting cross-border companies, together with commerce and funding alternatives which might be important to enhancing commerce relations between international locations, strengthening host communities’ economies and decreasing poverty,” he concluded.
