International Courant
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As a prime handball participant, Simen Muffetangen was identified for his capturing arm. Lately, the 52-year-old has constructed himself up as an entrepreneur within the sports activities business. From his birthplace Kragerø, he heads the import firm Sports activities Group Norway.
The corporate has skilled huge progress in recent times and is among the most worthwhile Gazelle corporations in Norway.
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Improvement is a lot better than typical within the crisis-ridden sports activities business.
Final yr the sector skilled a drop in turnover of NOK 1.3 billion. Profitability was at the very least as detrimental, as a result of the Norwegian sports activities business as a complete recorded a detrimental working outcome, in accordance with Virke’s buying and selling report.
On Thursday, DN reported that the decline continued within the third quarter, with a decline of 4 p.c at 5 of the main chains.
The article continues beneath the commercialRevenue of 21 million
On a turnover of 45 million, the corporate was left with an distinctive results of 40 million.
In line with Muffetangen, this has a pure rationalization. They’re backed by the Danish sports activities large Sports activities Group, which has grown in a number of nations in recent times. It’s purely fee earnings that’s booked on the Norwegian firm and subsequently doesn’t mirror the precise prices of manufacturing the clothes.
– We run a pure gross sales group, says Muffetangen.
Along with colleague Anders Torkehagen Beite, who has represented the Danish sports activities large Sports activities Group in Norway since 2018, he has constructed his personal company firm.
Final yr, Muffetangen and Beite reached an settlement with the Danish group to scale back their share to 30 p.c. Because of this, many of the earnings now return to the Danish homeowners, who’ve taken over 70 p.c of the shares.
– Over time we got here to the conclusion that it was most applicable to determine the most important possession stake in Denmark.
The article continues beneath the commercialThe sale earned Muffetangen and Beite an enormous revenue: final yr “different monetary earnings” of NOK 21 million was booked of their holding firm, during which Muffetangen owns the bulk and Beite the remainder.
He doesn’t need to touch upon the acquisition value, other than the truth that the settlement accommodates a number of parts.
– It’s true {that a} sale has taken place. In reference to this, a lump sum was paid and a brand new cooperation settlement was signed, permitting a bigger share to be offered at a later date.
Took manufacturers to Norway
In only a few years, Danske Sports activities Group has established round 20 manufacturers akin to Endurance, Whistler and Mizuno in Scandinavia. A number of of the manufacturers are owned by the group, whereas manufacturers akin to Athletica and Virtus are constructed by distribution agreements.
Many within the sports activities business, each chains and suppliers, have hit a wall prior to now yr after the corona impact pale away.
– It has actually been brutal for a lot of, however many have nonetheless achieved good leads to 2022 and 2023.
Aimed toward midfield
Many Norwegians at the moment are experiencing weakened buying energy after months of rising costs and sharp rate of interest will increase.
– It’s the manufacturers with the best value which might be challenged essentially the most.
Muffetangen has now seen that self-developed manufacturers within the center value section, akin to Endurance, are coming into the market.
– What we wish is to supply worth for cash, and good merchandise at an affordable value.
Simen Muffetangen has constructed the corporate Sportgroep Norway along with Anders Torkehagen Beite (TV) and his spouse Tine Charlotte Muffetangen. (Photograph: Petter Berntsen)Makes use of the contact community in sports activities
Muffetangen was some of the outstanding gamers on the nationwide males’s handball group within the early Nineteen Nineties.
He believes he has introduced a number of qualities from the sports activities subject into the event of the corporate.
– There may be quite a lot of teamwork in a small firm. I did not do all the things alone, says Muffetangen, and as a group participant he mentions his colleague Beite and his spouse Tine, who additionally work within the firm.
– Which traits are most transferable from the sports activities world to the entrepreneurial function?
– It varies from individual to individual, however to play group sports activities at a excessive stage it’s good to construct good relationships, similar to it’s good to do with clients over time.
The article continues beneath the commercialPresent all positions
Muffetang makes no secret of the truth that he has used the community of contacts round sports activities to construct up his place within the subject of sporting items.
Constructed pattern model
He already entered the sports activities business when he was an lively participant on the mum or dad membership Kragerø.
Aside from the interval when he performed as an expert in Germany, he mixed his prime existence with working for the Danish firm Buksesnedkeren, which was behind the pattern model H2O. Right here he made contacts that will grow to be a door opener for his personal employment company a couple of years later.
Right now, Sports activities Group Norway has entry to chains akin to Sport 1 and Intersport, each of that are owned by the households of Bjørn Rune Gjelsten and Olav Nils Sunde. Among the manufacturers are additionally within the challenger chain Sport Outlet.
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Printed: 16.01.23 — 06:26
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Former handball skilled turned sports activities entrepreneur: constructed some of the worthwhile progress corporations within the nation
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