World Courant
Warner Bros. Discovery will launch its Max streaming service throughout 22 European international locations beginning within the spring.
Gerhard Zeiler, president of worldwide at Warner Bros. Discovery, and Leah Hopper Rosa, WBD head of streaming for Europe, the Center East and Africa (EMEA), made the announcement on Monday from the worldwide tv market MIPCOM, the place Zeiler was giving the opening keynote handle.
Rosa stated the preliminary European rollout can be throughout WBD’s continental footprint, together with the Nordic and Iberian areas, in addition to the Netherlands and Central and Japanese Europe. The second wave, she stated, would come with France and Belgium later in 2024. Nonetheless lacking are the UK, German and Italian markets, the place HBO has profitable current output offers with European pay large Sky.
Max’s European providing can even embody live-streamed sports activities content material by way of WBD’s Eurosport channel, together with protection of the tennis Grand Slam tournaments, biking’s Tour de France and the 2024 Olympic Video games in Paris. Max can even provide reside simulcasts of a number of of WBD’s native leisure networks in some international locations.
The brand new Max, which mixes HBO and Discovery+ content material, launched within the US in Could. A rollout in Latin America is about for later this yr. Following the primary European rollout, WBD plans extra launches in key Asia Pacific territories.
Zeiler stated within the first half of this yr Max was “getting barely worthwhile,” saying that the studio-backed streamer was the one SVOD platform alongside Netflix that would make that declare. “The others are nonetheless shedding some huge cash,” he famous however added he thought “extra rational attitudes” have been getting into the streaming enterprise.
Concluded Zeiler: “What we see not less than within the final, for instance 12 months, is that the period of streaming we noticed with an over-delivery of content material underpriced at this low stage (is over).”
HBO Max to Roll Out in Europe in 2024 – The Hollywood Reporter
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