‘Kamala Period’: DNC launches Taylor Swift-themed marketing campaign in pitch to younger voters

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The Democratic Nationwide Committee on Friday rolled out a Taylor Swift-themed “I Will Vote” marketing campaign to focus on younger voters throughout battleground states with simply over two weeks till Election Day. 

The DNC’s “I Will Vote” marketing campaign features a new Snapchat filter urging younger voters to be “fearless” on points that Democrats say “will resolve this election,” together with reproductive rights and the financial system, whereas urging them to “learn to forged their poll for Vice President Harris this November.”

TAYLOR SWIFT ENDORSES KAMALA HARRIS FOR PRESIDENT AFTER DEBATE: ‘I’VE MADE MY CHOICE’

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The advertisements are set to kick off in Miami, Fla., with a cell billboard on a ship close to Swift’s live performance venue in Miami and billboards throughout the town. 

Taylor Swift performs on stage through the “Taylor Swift | The Eras Tour” at Wembley Stadium on August 15, 2024, in London, England.  (Kate Inexperienced/Getty Pictures)

The DNC mentioned the advertisements are set to “welcome voters to their ‘Kamala Period.'” 

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The Snapchat filter says, “In My Voting Period,” on the prime of the display and the phrases “Be fearless for,” the place customers can choose from the next: “democracy; reproductive rights; local weather motion; pupil mortgage debt reduction; well being care; racial justice; LGBTQ+ rights; financial alternative; and equality.”

“This election will decide the long run for younger voters, from pupil mortgage debt reduction and financial alternative to whether or not they have fewer rights than their grandmothers did,” DNC Communications Director Rosemary Boeglin mentioned. “Democrats are reaching out to younger voters the place they’re, from live performance venues to social media platforms, to ensure they’ve the sources they should forged their poll.” 

The DNC mentioned the advertisements are set to “welcome voters to their ‘Kamala Period.'”  (Andrew Harnik/Getty Pictures)

Boeglin mentioned Democrats are “not taking any vote as a right, and we’ll proceed to ensure younger voters throughout the nation know the whole lot that’s at stake and the stark distinction between Vice President Harris’ New Means Ahead and Donald Trump’s Mission 2025 agenda.” 

TAYLOR SWIFT TAKES ON NEW CAREER CHALLENGE AS RECORD-SETTING ERAS TOUR WRAPS UP

“Our nation’s youth are mobilized to talk now for the long run they deserve, and so they’ll elect Vice President Harris, Governor Tim Walz, and Democrats down the poll in November,” Boeglin mentioned. 

The Trump marketing campaign has repeatedly mentioned that it isn’t concerned within the Heritage Basis’s Mission 2025.

Taylor Swift endorsed Harris shortly after the presidential debate between the vp and former President Donald Trump concluded final month. 

Taylor Swift performs in Munich, Germany, on July 27. (Thomas Niedermueller/TAS24/Getty Pictures)

Writing on Instagram, the pop star mentioned she will likely be voting for Harris, as a result of “she fights for the rights and causes I consider want a warrior to champion them.”

“I’ve performed my analysis, and I’ve made my selection. Your analysis is all yours to do, and the selection is yours to make. I additionally need to say, particularly to first time voters: Do not forget that so as to vote, you need to be registered!” Swift wrote to her 283 million followers. “I additionally discover it’s a lot simpler to vote early. I’ll hyperlink the place to register and discover early voting dates and information in my story.”

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Swift signed the submit: “Taylor Swift, Childless Cat Woman,” in an obvious dig at Trump’s running-mate, Sen. JD Vance, who mentioned in an interview in 2021 that “we’re successfully run on this nation, by way of the Democrats, by way of our company oligarchs, by a bunch of childless cat girls who’re depressing at their very own lives and the alternatives that they’ve made, and they also wanna make the remainder of the nation depressing, too.”

‘Kamala Period’: DNC launches Taylor Swift-themed marketing campaign in pitch to younger voters

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