International Courant
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In February 2021, the Lyse group submitted a bid for the cell firm Ice, which valued the corporate at NOK 5.6 billion, of which solely NOK 100 million was awarded to shareholders.
– We have been accused of shopping for Ice too cheaply. It isn’t the worst accusation you will get, Eirik Børve Monsen tells DN.
He was very central to the negotiations because the then monetary director of Lyse. Since this spring, bidder Børve Monsen has been CEO of Lyse’s telecommunications actions, which have now been mixed into one firm.
“Strengthening our fairness”
Along with the cell firm Ice, the broadband and leisure firm Altibox, in addition to the fiber optic firms Sign Bredbånd and Lyse Fiber, shall be merged into the brand new firm, which shall be referred to as Lyse Tele. The organizational change will take impact from February 1, 2024 and can have an effect on 1,400 workers.
The article continues under the commercialFinal 12 months, Lyse Tele’s firms had a mixed annual turnover of greater than NOK 7.3 billion, and within the first half of the 12 months they’d a complete of greater than 1.8 million prospects.
– We are going to hold our manufacturers so folks can nonetheless get cellphones from Ice or NiceMobil and broadband and leisure companies from Altibox. There shall be no sensible penalties for purchasers. We do that to strengthen our personal means to compete and innovate and on the similar time we are going to construct on the strengths of the Altibox partnership and additional develop this collaboration, says Børve Monsen.
The broadband and leisure firm Altibox has greater than 790,000 prospects. (Picture: Frederik Ringnes)Lyse challenges the telecom firms Telenor and Telia with its personal cell and broadband networks. Based on figures from the Nationwide Communications Authority, Ice had a market share of 9.5 p.c as of June 30, based mostly on the businesses’ revenues.
Rivals Telenor had a market share of 52.4 p.c, whereas Telia accounted for 31.5 p.c of cell revenues.
Nonetheless, within the discipline of broadband, Lyse has the most important market share based mostly on turnover:
Altibox: 30.1 p.c Telenor: 28.6 p.c Telia: 11.9 p.cLyse’s new telecom supervisor has apprenticed with its major competitor.
– Beforehand I labored at Telenor for seven years. Each on the headquarters in Fornebu and at Telenor’s cell operations in Thailand and Bangladesh, says Børve Monsen.
– So that you realized the telecommunications market at Telenor?
The article continues under the commercial– I realized lots at Telenor within the interval 2005 to 2011.
“Breaking the notion”
Now Børve Monsen goes to battle together with his former employer, additionally within the cell sector. Ice has signed a significant settlement with Nokia on the development of a brand new 5G community.
It would take at the very least three years for Lyse to hold out cell growth with the development of just about 4,000 new base stations and the improve of three,000 current base stations. (Picture: Mikaela Berg)– We make investments closely in cell networks. After we acquired Ice, the corporate had 3,000 base stations. We are going to improve current base stations in addition to construct almost 4,000 new ones. As of as we speak, our cell community covers greater than 95 p.c of the nation’s inhabitants.
Ice at present has an settlement with Telia and makes use of its community the place Ice doesn’t have cell protection.
– Now we’ll work our approach out of the Telia deal and break folks’s notion that Telenor’s cell community is totally distinctive.
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Revealed: 14.06.22 — 03:17
Børve Monsen states that it’ll take at the very least three years to finish the cell growth.
Ice is as we speak the third largest cell operator within the nation and had 822,557 cell prospects within the first half of the 12 months.
The article continues under the commercialPresent all positions
– When will Ice get one million cell prospects?
– We have now nice ambitions, however I do not wish to give actual figures, says Børve Monsen.
Went on the day
Ice’s longtime CEO Eivind Helgaker resigned on October 30.
Eivind Helgaker was head of the cell firm Ice for fourteen years. He left the corporate on October 30. (Picture: Fartein Rudjord)– Over the previous 14 years, Eivind Helgaker has carried out a formidable job of constructing a stable competitor within the Norwegian cell market with excessive buyer satisfaction and buyer progress. On behalf of the board and the whole Lyse group, I wish to thank him for the efforts he has made, Ice chairman Eirik Børve Monsen wrote in a message the identical day.
Shiraz Abid will turn into head of the whole non-public marketplace for Lyse Tele. (Picture: Javad Parsa)Monsen has now chosen Shiraz Abid as head of the whole non-public marketplace for Lyse Tele. He has been business director at Ice and has constructed up the low-cost model NiceMobil.
Among the many new managers at Lyse Tele is Tor Morten Osmundsen, who has been given accountability for the enterprise market, whereas Anne Berit Rørlien will turn into head of community and infrastructure.(Circumstances)Copyright Dagens Næringsliv AS and/or our suppliers. We want you to share our instances through hyperlinks that lead on to our pages. Copying or different use of all or a part of the contents could solely be made with written permission or as permitted by legislation. For additional circumstances see right here.
Lyse units up a telecommunications firm and challenges Telenor and Telia
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