World Courant
My Pivot Journal is a Ventures Africa weekly collection documenting folks’s profession transitions from one sector to a different, particularly into know-how.
Oluwagbemisola Ayinde is a caring and decided particular person. She determined to observe her childhood dream of learning genetics when she observed her autistic cousin was dealing with social challenges. Whereas utilizing poetry to boost consciousness for folks with autism, she unexpectedly discovered her means into content material writing and digital advertising and marketing. Right here is Ayinde’s pivotal diary.
The way it began
I pursued my ardour for genetics after witnessing the challenges my autistic cousin confronted rising up. This expertise sparked my need to know the genetic elements behind autism and discover methods to assist folks like him. I studied cell biology and genetics on the College of Lagos, Nigeria, pushed by the urge to unravel the mysteries of this situation and discover efficient methods to take care of it.
Finding out genetics was not a straightforward activity, however I nonetheless discovered immense satisfaction in it. My dedication was fueled by a deep curiosity to know the underlying causes behind my cousin’s situation and to seek out efficient methods to assist him. Regardless of the challenges, my ardour for understanding the complexities of genetics saved me motivated, pushing me ahead in my academic journey.
Throughout my faculty years, I channeled my enthusiasm into writing heartfelt poems to boost consciousness about autism. I shared these poems on social media, with the purpose of selling understanding and acceptance. To my shock, my writing resonated with many, resulting in requests to put in writing track lyrics, messages to manufacturers, social media captions, broadcast messages, and occasion proposals. Desirous to make a optimistic contribution, I embraced these alternatives. And I acquired paid for it.
Revelation
Whereas I used to be deeply concerned in genetics and my need to assist folks with autism, an sudden change occurred in my profession. Despite the fact that I used to be primarily centered on my educational research and noticed writing as a aspect job, issues took a unique flip throughout my task to the Nationwide Youth Service Corp (NYSC) in 2019.
On my first day in a molecular biology laboratory, I confronted doubts due to my brief stature, which left me feeling discouraged. In the end, nonetheless, I used to be allowed to work so long as I averted heavy lifting. As a result of my colleagues had been usually within the area, I had numerous free time within the lab. Throughout this downtime, I began looking for distant work on LinkedIn.
After sending out functions, I acquired a content material writing job at a world firm. This marked the start of my sudden journey into the world of content material writing within the digital advertising and marketing area.
Oluwagbemisola Ayinde, Advertising and marketing Officer at BillBoxx.
Transition
As a result of I had sufficient time, I used to be capable of mix my two jobs with relative ease. In my function as a Content material Advertising and marketing intern, I used to be tasked with producing two articles per day. At first this proved difficult as I used to be used to writing brief articles, whereas the job required lengthy kind content material. Regardless of the preliminary difficulties, I managed to adapt. This internship lasted a month earlier than I acquired a brand new alternative: a four-month worldwide internship as a Digital Advertising and marketing intern. On the similar time, I used to be additionally dealing with social media content material tasks for a number of small manufacturers.
After my NYSC expertise, I made a decision to give attention to content material creation as my main focus. Once I utilized for digital advertising and marketing positions, I spotted that I lacked a few of the important {qualifications} listed within the job necessities. To bridge this hole, I turned to on-line programs. Twitter turned a beneficial useful resource; I adopted accounts like ‘Omo Alhaji’, who offered trade updates. The account holder not solely assigned weekly duties, but additionally supplied free programs for our skilled growth. Furthermore, I used to be lucky to discover a private mentor who guided me within the area of digital advertising and marketing.
In my quest for data, I enrolled in a number of on-line programs similar to ‘Digital Advertising and marketing Masterclass- 24 Advertising and marketing Programs in 1’ by Phil Ebiner and Diego Davila, ‘search engine marketing Coaching for Rookies’ and ‘Fundamental to Superior Content material Writing: Turn out to be a content material author “, amongst different. I additionally participated within the Aspect Hustle coaching and joined the Cybersafe Basis Digi Ladies cohort.
How are you
I at present work as a Advertising and marketing Affiliate at BillBoxx, a B2B fintech startup that makes a speciality of offering bill-to-pay software program. Our platform helps companies handle their funds successfully by providing digitized invoices, automated reminders and bill financing, making certain they receives a commission shortly and keep optimistic money move.
My function as a Advertising and marketing Affiliate at BillBoxx consists of a number of obligations. It is very dynamic. I oversee the corporate’s social media presence, draft emails for shoppers to assist enhance their model progress, and create articles, blogs, and newsletters. Shifting into the realm of digital advertising and marketing inside a fintech firm was an enlightening expertise. Throughout my first days at work, I tackled the duties step-by-step. Nevertheless, my method has developed since then. I’ve developed the flexibility to deal with a number of duties concurrently and work intently with my colleagues to keep up a seamless workflow.
For instance, I work with the design and engineering groups to make sure that the content material I placed on the web site suits seamlessly with their designs and the general feel and look of the web site. This expertise has pushed me to unlearn and relearn varied facets of promoting, permitting me to develop and adapt on this ever-changing trade.
Profession hack
By no means cease studying. Continue to learn and rising. Take programs, internships and workshops. Learn related books. Additionally construct a robust skilled community. It might grow to be a beneficial asset all through your profession. Connecting with folks in your area can assist you keep on prime of trade developments and gas your profession progress.
My Pivot Journal: Oluwagbemisola Ayinde’s journey from genetics to digital advertising and marketing
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