International Courant
The Nigerian Worldwide Movie & TV Summit (NIFS) Lagos kicked off on Tuesday, October 24, 2023 on the Marriot Resort, Ikeja. The occasion, which is able to final three days, has the theme ‘Break the Ceiling! Figuring out limitations to international crossovers, positioning and alternatives.”
NIFS was based by Ijeoma Onah with the intention of researching and discovering options to points associated to the movie trade in Nigeria. It presents rigorously curated business-oriented packages, high-level talks and networking occasions.
In her welcome deal with, Onah mentioned NIFS is dedicated to increasing alternatives for the movie and TV ecosystem and for the Nollywood trade by being intentional in its international positioning and bridge-building efforts. “The Nigerian movie trade is self-sufficient, however the alternatives accessible outdoors our territories, particularly within the space of connecting the diaspora, present us with monumental and untapped potentialities and alternatives. This stays our core focus to make sure we deliberately unlock huge alternatives that may fully change the narrative,” she mentioned.
A harsh actuality looms within the movie and inventive manufacturing world and that’s the shortage of assets. Filmmakers, producers and creatives usually battle with the problem of securing financing for his or her initiatives. The battle for financing is not only restricted to the filmmaking course of itself. Advertising, distribution and promotion of the ultimate product are equally essential points that require vital monetary assets. With out enough funding, a movie’s attain and influence will be severely restricted.
The keynote speech was delivered by Ojoma Ochai, Managing Accomplice, the Inventive Financial system Observe at cCHub, and she or he spoke about the important thing elements of fundraising. “It is very important perceive why financiers finance. If you do not know why they finance initiatives, you possibly can by no means get cash from them. It is a frequent mistake individuals who increase cash make: they ask buyers for cash and promise a return, however what if the investor would not need a return?”
Editi Effiong, the director of ‘The Black E book’, Nigeria’s first international Netflix hit which was featured in The New Wave of Nigeria’s Gentle Energy, additionally highlights why it’s essential to know the particular person you might be asking for cash. Ochai continued, discussing the totally different explanation why financiers fund, together with mission, entry, standing, social life and returns.
The primary day of the occasion additionally featured a panel on the significance of insurance coverage and monetary administration for movie professionals. The panellists had been Muyiwa Akinyemi, Deputy Managing Director of UBA, Babatunde Ajayi, Head of SME UBA Group and Gbenga Osibodu, Regional Head – West, Heirs Insurance coverage Group. They shared their ideas on why it will be significant for expertise and creatives within the movie trade to guard themselves by buying insurance coverage, particularly for well being points and emergencies. It’s not solely restricted to insurance coverage for private well-being, but additionally to manufacturing gear and processes.
“Individuals within the movie trade are property they usually have to be nicely protected to keep away from dropping abilities whereas they’re younger or dropping abilities who’re older however nonetheless have rather a lot to supply,” Osibodu mentioned.
NIFS stimulates conversations about international positioning and alternatives
Africa Area Information ,Subsequent Large Factor in Public Knowledg
