International Courant
Delivering MipJunior’s keynote on Saturday, a composed Ramsey Naito, president of Paramount Animation and Nickelodeon Animation talked up a number of the recurring themes at this weekend’s youngsters content material confab, to not point out the community’s methods for its slew of profitable franchises.
In her present place, the Nickelodeon veteran has overseen enormous growth. 5 years in the past, she stated, there have been solely 9 animation properties in improvement. That determine has now risen to 60, and contains a number of the most profitable properties within the enterprise, together with “PAW Patrol,” “Dora,” “Transformers” and “SpongeBob.”
Naito stated permitting creatives to comply with their imaginative and prescient and taking dangers has been a part of this success. To not point out the children themselves.
“Nickelodeon at all times lets the children lead in artistic and enterprise choices,” she stated.
She added: “Once I began working at Nickelodeon within the late ’90s, straight out of artwork college, what attracted me was that it had true artistic DNA. That is a secret ingredient. It is creator pushed. It’s not one measurement suits all. One other secret ingredient is taking dangers with expertise. In the end that delivers nice characters that really feel complete and alive.”
Ramsey Naito, President of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Convention
© S. D4Halloy – Picture & Co
Paramount and Nickelodeon Animation changing into one has allowed the businesses to succeed in an more and more scattered youngsters panorama.
“Two years in the past, when Nick and Paramount got here collectively, it was fairly historic. Immediately they’re one. It actually has allowed us to assume huge image, and have management over the large image technique,” she stated.
Each events carry one thing to the desk. “What’s so nice about Paramount is that now we have YouTube, Paramount Plus, and varied platforms. This diversification helps us to succeed in youngsters in all places, which is tougher and tougher. We’re a lot extra with all these different platforms,” she stated.
Key themes on the confab embrace reaching youngsters globally throughout digital screens and platforms, range in story-telling, and the rise of AI, a few of which Naito spoke to.
“When there have been a wave of hate crimes within the US a number of years in the past we checked out the best way to tackle this in our content material, in addition to entertaining youngsters,” she stated.
Latina heroine “Dora” is one range success story. “‘Dora’ clips have been reaching tens of millions of views on the Web. It was out of manufacturing however by no means actually out of the lives of followers. We started to work on the best way to carry her again. I am very pleased with ‘Dora.'”
Unique content material has helped her remodel Nickelodeon and Paramount’s animation pipeline with new authentic sequence and films.
“We’re dedicated to originals at Nick,” she stated.
The Nickelodeon Animation Studios is celebrating its twenty fifth anniversary this 12 months. Over the last 5 to 6 years, the studio has expanded to incorporate Nick Animation West (Burbank), Nick Animation East (New York) and workplaces in Hollywood on the Paramount lot.
“Children leisure is not only a job. It is a calling,” she stated.
Greater than 1,000 delegates from 60 nations are anticipated at MipJunior this weekend, in response to the organizers.
MipJunior runs Oct. 13-15 in Cannes.
Ramsey Naito, president of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Keynote
© S. D4Halloy – Picture & Co
Paramount, Nickelodeon Animation Boss Ramsey Naito’s MipJunior Keynote
World Information,Subsequent Large Factor in Public Knowledg
