World Courant
Paramount+ is heading to Thailand. Paramount World revealed a licensing deal Thursday with the Bangkok-based leisure agency Mono that can deliver the Paramount+ model and a number of Paramount content material to the Thai firm’s rising streaming service Monomax.
The Paramount+ vacation spot on Monomax will launch in November, the brand new companions mentioned. The settlement was unveiled through the second day of the APOS media convention in Bali, Indonesia. Talking at APOS, Lisa Kramer, Paramount World’s president for worldwide content material licensing, world content material distribution, mentioned the Thailand deal was the primary of many comparable offers within the area.
The deal continues Paramount World’s versatile strategy to bringing the Paramount+ model and its content material portfolio to markets around the globe, whether or not through a direct launch of the direct-to-consumer service or by bundled partnerships with native operators. Branded tie-ups much like the brand new Thai settlement are energetic in Greece through Cosmote, Belgium with Streamz, Africa by MultiChoice, and in India by a take care of JioCinema. The Philippines’ Blast TV would be the subsequent launch of a Paramount+ branded vacation spot on its service, Paramount World says. Within the developed market of Japan, Paramount+ is obtainable on to customers.
Mono is finest recognized in Thailand for its flagship digital terrestrial and satellite tv for pc TV channel, Mono Twenty-9, a go-to vacation spot for its 24-hour broadcast of worldwide TV sequence and movies. The channel is a high licensor in Thailand of content material from Hollywood’s main studios. Monomax is the corporate’s more and more widespread subscription VOD providing.
In its first 12 months, the brand new Paramount+ branded hub on Monomax will provide subscribers entry to Paramount+ content material spanning Showtime, CBS Studios and Paramount Photos, together with widespread sequence FBI: Worldwide, NCIS, NCIS: Sydney, Mayor of Kingstown, Tulsa King and Halo, in addition to blockbuster films like Dungeons & Dragons: Honor Amongst Thieves, Transformers: Rise of the Beasts, Hellraiser and the Mission: Not possible franchise, amongst others.
“Our core technique at Paramount World Content material Distribution continues to concentrate on delivering audiences the very best quality leisure, throughout a number of content material pillars and genres, in progressive and accessible new methods, and this new take care of Mono does simply that,” mentioned Dan Cohen, chief content material licensing officer for Paramount and president of Republic Photos. “The success of our Paramount+ branded locations on streaming providers across the globe presents a lovely choice to each our purchasers, who need to develop their subscriber base by providing high-demand content material, and their finish customers, who need to entry that content material inside a well-known platform whereas rising our enterprise.”
Added Navamin Prasopnet, CEO of Mono: “Our most important objective has all the time been to supply our prospects the very best leisure expertise. By partnering with Paramount World Content material Distribution, we’re in a position to elevate our choices considerably.
Paramount+ to Launch in Thailand By way of Licensing Cope with Monomax
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