International Courant
Paramount+ has set a UK boss for the primary time.
Chief Advertising Officer Anna Priest has been appointed Senior Vice President and Head of Paramount+ for the UK market, and she’s going to oversee the streamer’s “strategic imaginative and prescient” within the Gentleman in Moscow nation and establish progress alternatives.
Priest will report into Marco Nobili, EVP and Worldwide Normal Supervisor of Paramount+, with the advertising and marketing, content material and distribution group reporting into her.
Paramount+ has greenlit quite a lot of big-budget UK originals together with the likes of Kenneth Branagh’s Gentleman in Moscow and the upcoming thriller Insomnia from The Crown maker Left Financial institution, together with unscripted reveals corresponding to Scorching Yachts. It has quite a lot of commissioners within the nation, most of whom additionally order reveals for Paramount UK linear community Channel 5.
Elsewhere on the streamer, Canada’s Katrina Kowalski has been promoted to Senior Vice President, Worldwide Content material Programming and Acquisitions for AVoD platform Pluto TV.
She’s going to lead Pluto’s content material technique, programming and content material partnerships in all markets exterior the US, with Pluto TV’s regional content material leaders dually reporting to her and to the Regional Heads of Streaming of their markets.
Paramount+ UK Promotes Anna Priest To Head – Deadline
World Information,Subsequent Massive Factor in Public Knowledg
