Global Courant 2023-05-19 17:05:00
SEOUL — Samsung Electronics won’t be changing the default search engine on its smartphones from Google to Microsoft’s Bing any time soon, the Wall Street Journal reported Friday, citing people familiar with the matter.
Samsung has suspended an internal review that investigated replacing Google with Bing in its web-browsing app, which comes pre-installed on the company’s smartphones, according to the report.
A significant portion of search engine companies’ revenue comes from their long-standing partnerships with phone manufacturers such as Apple and Xiaomi.
Google earns an estimated $3 billion (S$4 billion) in annual revenue from the Samsung contract, according to an April 16 report from the New York Times.
Samsung was considering a potential shift to Bing, first reported in April, and had weighed on Alphabet’s stock at the time.
The integration of OpenAI’s artificial intelligence technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it better compete with market leader Google in page-view growth, according to data from analytics firm Compareweb. REUTERS
Samsung does not intend to replace Google with Bing
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