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Sofia Richie could also be welcoming a brand new child quickly, however the trendy star can be ushering in a model new partnership with luxurious haircare model NEXXUS.
The style influencer and mannequin has been introduced as the most recent model ambassador for NEXXUS’s new Styling Line, which options the model’s trademark “STYLEPROTECT” expertise to “defend hair well being and power.”
Richie poses in photographs for the marketing campaign, alongside a few of her go-to NEXXUS merchandise, which embrace the NEXXUS Slick Stick Robust Maintain Hair Wax, which was impressed by the star’s signature slicked-back bun.
SOFIA RICHIE-APPROVED
Slick Stick Robust Maintain Hair Wax
Use the hair wax so as to add texture, shine and definition whereas serving to to tame flyaways. NEXXUS says its method delivers as much as 72 hours of “Humidity Protect” and 48 hours of “Frizz Management,” to maintain your locks trying smooth and put collectively.
STYLING MIST
Anti-Humidity Epic Shine Spray
Richie additionally poses with the NEXXUS “Epic Shine Spray,” a light-weight styling mist that not solely provides shine but in addition defends in opposition to humidity and frizz. NEXXUS additionally recommends spraying this on earlier than blowdrying or styling your hair to stand up to 450º warmth safety.
Intense Nourishment
Extremely Light-weight Restore & Nourish Hair Oil
The NEXXUS “Restore & Nourish Hair Oil,” in the meantime, is a light-weight hair therapy that makes use of Rose of Jericho (a kind of plant discovered within the Center East) to fight frizz, dullness and dry hair. To make use of: apply 2-3 drops to damp or dry hair and work via the strands. Re-apply as wanted.
There are 11 merchandise in complete within the new NEXXUS Styling Line (assume lotions, oil, hairsprays and dry shampoo) all impressed by Richie’s appears and widespread hair traits on TikTok. In a press launch, NEXXUS calls Richie a “main trendsetter within the magnificence house,” who helps to convey “subtle types to life in a method that anybody can simply replicate.”
Living proof: as a part of the collaboration, Richie groups up with NEXXUS to point out off three of her favourite hairstyles for followers to duplicate, from glass waves to a free ponytail to her trademark bun. Tutorial-style movies can be posted on the NEXXUS social media feeds to point out followers the right way to get the Richie look.
“Making a coiffure that is equal elements easy and trendy has at all times been vital to me,” Richie says, in an announcement. “As a NEXXUS ambassador, I am excited to share all the sweetness hacks I’ve picked up through the years. Regardless that I by no means might have predicted how my hair tutorials would take off on TikTok, I really like sharing how simple hairstyling may be with the fitting instruments. These merchandise actually will make any look really feel easy.”
There are 5 ending merchandise and 6 styling merchandise in complete as a part of the gathering, obtainable to buy now on-line on Amazon, Ulta and Walmart. NEXXUS says the merchandise are appropriate for all hair types and textures.
“We could not be extra excited to be becoming a member of forces with Sofia for the debut of our Styling Line,” says Jessica Grigoriou, Head of Magnificence Advertising and marketing and Hair Care, Unilever NA. “Her affect within the magnificence realm extends far past her gorgeous appears (and) her participating and approachable styling suggestions and tutorials have resonated with followers everywhere in the world. By this partnership, NEXXUS and Sofia are exhibiting the right way to get that ‘recent out of the salon’ feeling, placing celebrities and shoppers on a stage enjoying area on the subject of high quality, wholesome hair care.”
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