Global Courant
Sunset Tower is ready to take its guests for a spin.
The Hollywood-favored hotel has introduced an offer that aligns well with its old Hollywood vibes. The Sunset Boulevard property has partnered with rental agency Hollywood Classic Cars on an arrangement that makes a fleet of wheels available for cruising including vintage rides like a 1968 Mercedes 280SL, a 1967 Porsche 912, a 1969 Ford Torino GT, a 1982 Rolls Royce Corniche, and a 1986 Mercedes 560SL.
The pairing is personal for hotelier Jeff Klein.
“Sunset Tower is renowned for its combination of old Hollywood glamor and sexy sophistication. I’ve always loved vintage architecture and cars, and have thought about how cool it would be to marry the two. What if guests could experience a kind of fantasy — a throwback to a different era — as they pull up to the iconic art deco hotel in an automobile from the last century. I brainstormed the idea with my team and we created this package. Judging from the reactions on social media and the direct feedback we’ve received, people are loving the concept.”
A version of this story first appeared in the Sept. 27 issue of The Hollywood Reporter magazine. Click here to subscribe.
