Global Courant 2023-05-21 02:45:12
Texas Senator Ted Cruz opened an investigation in Bud Light’s collaboration with trans influencer Dylan Mulvaney.
Meanwhile, Texas is grappling with a migration crisis and a serious housing crisis.
And also an epidemic of gun violence, extreme weather and a multi-year drought.
Texas faces a laundry list of crises: housing, immigration and weather, among others.
So of course Texas Senator Ted Cruz is open an investigation to Bud Light.
Social conservatives across the country continue to cling to Bud Light’s partnership with influencer Dylan Mulvaney, a 26-year-old transgender activist who has shaken the far right’s perception of reality by existing in the open.
The company’s partnership with Mulvaney sparked right-wing calls for a boycott of Bud Light, which affected sales at its parent company, Anheuser-Busch. The latter reported a 23% drop in sales for the last week of April compared to the previous year, CBS news reported.
Along with Tennessee Senator Marsha Blackburn, Cruz sent a letter to the beer industry’s regulatory body, the Beer Institute, asking whether Anheuser-Busch’s partnership with Mulvaney “violates Beer Institute guidelines prohibiting marketing to minors.”
“The Beer Institute must investigate whether your company has violated the Beer Institute Advertising/Marketing Code and Buying Guidelines that prohibit marketing to persons under the legal drinking age,” the letter said. “
To avoid an investigation, Cruz and Blackburn offered Anheuser-Busch the option to “publicly sever relations with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors , and instruct Dylan Mulvaney to remove all Anheuser-Busch content”. her social media platforms, they wrote in the letter.
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The letter, which Mulvaney misinterpreted all along, also looks for documents and information about how “Anheuser-Busch vetted its partnerships and how Anheuser-Busch failed to assess the appropriateness of a partnership with Dylan Mulvaney.”
Meanwhile, in Cruz’s home state of Texas:
According to the end of title 42the fate of thousands of immigrants are on the air as politicians on both sides of the aisle play hot potato by busing them to different cities.
The state is facing an urgent housing and affordability crisis. There are only 25 available rental properties for every 100 low-income households The Texas Tribune.
Texas also struggles with a series of deadly extreme weather events. At least in 2022 279 people in Texas died from extreme heatand the year before, 246 Texans died from a brutal winter frost. And Texas growers are bracing for another growing season a multi-year drought.
Texel is also the epicenter by gun violence. It’s the site of 5 of the 10 deadliest shootings in American history.
However, beer marketing – thanks to Cruz – has all the attention of top Washington state leaders.
Read the original article Business Insider
