The connection between business intelligence in fintech

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Aisha Ibrahim Tilde, Head of Global Business Expansion at Fuspay Technology, explained how business intelligence and fintech are connected. She also highlighted how it has empowered the Fintech sector to make effective business decisions.

“Business intelligence empowers organizations across industries and is essential in today’s competitive marketplace. The fintech market is becoming extremely competitive. Investments declined in 2016, according to a KPMG report, and investors are now less inclined to bet on markets approaching saturation. Over the past two years, engagement in the lending and payments segments has increased,” she says.

Aisha Ibrahim Tilde, Head of Global Business Expansion at Fuspay Technology.

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Business intelligence is becoming increasingly important for companies across industries and locations in the rapidly evolving world of technology to turn their data into information and then into knowledge. To make effective and efficient business decisions, leaders must be able to identify major business trends and detailed insights into what is happening within their organization. The adoption of BI solutions by small to large enterprises around the world is driven by the ability to pinpoint growth opportunities, generate real-time insights, and make agile decisions for competitive advantage.

Unlike other industries, FinTech is a fiercely competitive global marketplace, making it critical for businesses to maintain a competitive edge through an efficient BI approach. The performance of their services and user behavior are nowadays monitored by FinTech companies to increase their competitive advantage and promote innovation and value creation. Modern executives in the FinTech sector have the opportunity to take control of unparalleled knowledge and information that powers all areas of business when business intelligence solutions are properly implemented.

Today you will find that most financial and banking institutions are moving towards financial technology solutions. It is currently almost mandatory to adapt to finTech and thus ultimately to get the best out of it. The key to a company’s success, productivity and profitability is getting the maximum value out of these solutions. And one of the most important means of achieving this is business intelligence, the most loved and demanded technology (BI) today. Despite the fact that business intelligence services have long been a staple of many major industries, finTech has yet to fully embrace them, leaving a huge opportunity for those eager to get started now. There is a competitive advantage over those who are still thinking about implementing their finTech solution.

To provide fintech solutions using fintech interoperability, fintech companies such as Fuspay technology have already adopted BI solutions. This allows API-driven solutions to be bundled, resulting in a product that requires little internal development time and increases instant payment services.

Finally, Business Intelligence (BI) has emerged as one of the most powerful and modern information-based tools to disrupt the way FinTech organizations leverage the massive amount of data being produced on a daily basis. But still few leaders in the FinTech industry can create value with the real power of BI tools and solutions. Now is the perfect time to embrace the capabilities of robust BI solutions to power the growth and success of your FinTech organization with a trusted technology partner.

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