Global Courant
The blockbuster “Barbie”, preceded by an intense marketing campaign, achieved the best launch of the year at the North American box office, during a weekend also marked by the premiere of “Oppenheimer”, the specialized company Comscore announced this Sunday.
The two films should allow theaters in the United States and Canada to add their best income in one weekend since the Covid-19 pandemic, which dealt a severe blow to movie theaters, according to the specialized sites The Hollywood Reporter and Deadline.
While “Barbie” brought in $155 million in weekend receipts, “Oppenheimer” sold $80.5 million in tickets.
Promoted by a pink marketing wave of the Mattel toy group, which launched the first Barbie doll in 1959, and the Warner Bros studios, production partners, the comedy of Greta Gerwig began better with its launch than the popular Super Mario, inspired by the famous character of the video game (he entered 146 million at the beginning of April), or that the sequel to James Cameron’s avatar December 2022).
In a wry pop tale, in which pink and sequins are taken literally, Barbie, played by Margot Robbie, is asked to trade her heels for Birkenstock sandals to leave her perfect world of Barbie Land and immerse herself in the real world. Ryan Gosling plays the male character of the Ken doll.
According to industry media, it is the best North American theatrical release for a film directed by a woman, ahead of Patty Jenkins’ Wonder Woman (2017) and Captain Marvel, co-directed by Anna Boden and Ryan Fleck (2019).
For its part, “Oppenheimer,” a Christopher Nolan biopic about the American physicist who developed the atomic bomb, is also off to a very good start for a three-hour movie, with $80.5 million in revenue, according to Comscore.
The simultaneous release of these two long-awaited films with opposing stories in the middle of the boreal summer caused a stir among moviegoers, and the ‘Barbenheimer’ phenomenon took over social networks. According to the National Association of Theater Owners in the United States, more than 200,000 moviegoers planned to see both films on the same day over the weekend.
The controversial child trafficking thriller Sound of Freedom followed on the podium with $20 million, followed by Mission: Impossible – Deadly Judgment Part One with $19.5 million and Indiana Jones and the Dial of Destiny with $6.7 million.
The millionaire sum that “Barbie” collects in its first weekend
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