The MTN Basis is main a profitable marketing campaign in opposition to substance abuse in Lagos

Sarah Smith

International Courant

The MTN Basis, by way of its Anti-Substance Abuse Program (ASAP), just lately held an advocacy stroll in Lagos geared toward elevating consciousness and combating drug abuse. The stroll began from the NDLEA workplace in Gbagada and ended on the Ikeja Army Cantonment on Mobolaji Financial institution Anthony Means, Maryland, masking a distance of 10.2 km. The occasion noticed the lively participation of the Lagos State Commissioner for Youth and Sports activities, Mr. Mobolaji Ogundele; Assistant Commandant Common, Narcotics, Nationwide Drug Legislation Enforcement Company (NDLEA), Dr. Segun Okay; Government Director, MTN Basis, Odunayo Sanya; amongst different key stakeholders.

The Lagos advocacy stroll is a part of a broader marketing campaign by the MTN Basis to discourage first-time use and informal substance abuse throughout the nation. The marketing campaign has already led to a profitable stroll in Port Harcourt and Abuja, with upcoming occasions deliberate for Kano.

Group-based approaches to advocacy walks are essential as a result of they immediately interact native individuals and domesticate a way of possession and collective accountability in addressing substance abuse. Such grassroots initiatives can successfully tailor messages and interventions to the precise wants of the group, making certain a extra impactful and sustainable final result. The Lagos Advocacy Stroll, involving various stakeholders and sectors, exemplifies this method, selling widespread consciousness and inspiring proactive motion in opposition to drug abuse.

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Commenting on the success of the advocacy stroll, the Government Director of the MTN Basis, Odunayo Sanya, said: The Lagos Advocacy Stroll was a convincing success and demonstrated the ability of collective motion in tackling the essential problem of substance abuse. The big turnout and enthusiastic participation mirror our group’s deep dedication to constructing a drug-free society. On the MTN Basis, we consider that by way of continued training, empowerment and collaboration with key stakeholders, we are able to create a safer and more healthy surroundings for our youth.

The advocacy stroll served not solely as a platform to boost consciousness but additionally as a name to motion for all group members to hitch arms within the combat in opposition to drug abuse. Because the MTN Basis continues to broaden its anti-substance abuse program throughout Nigeria, it stays steadfast in its mission to advertise preventative measures, interact communities and implement evidence-based methods. By way of these sustained efforts, the Basis goals to construct a resilient and drug-free technology, contributing to the long-term socio-economic stability and well-being of the nation.

The MTN Basis is main a profitable marketing campaign in opposition to substance abuse in Lagos

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