The new technological era of washing and drying arrives at Max

Michael Taylor

Global Courant

The trusted white line brand renews the process of washing clothes and refrigerating food to another level with its new line of washers and dryers with Xpert Inverter technology and large capacity sidekicks refrigerators.

“As leaders in the manufacture of household appliances at a global and national level, we have products that are in accordance with the technology and the forefront of these times. We are launching these products that are aimed at satisfying the high-need needs of our consumers, a washer and dryer that break the 50-pound barrier and that allows us to wash and dry large quantities of garments,” said Luis Palma, commercial manager of Whirlpool Guatemala.

The control panel is very similar to the washer and dryer, making it very versatile and easy to use. Free Press Photo: Sergio Muñoz

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The new Whirlpool front-loading washing machine with High Efficiency technology, thanks to its Xpert Inverter motor, it is possible to save energy in each cycle by maximizing the efficiency of the washing machine by operating quietly. In addition, energy and water savings thanks to its Automatic Load Sensing technology, which identifies the size of the load to use only the amount of water and detergent necessary, is just one of the great features of this washing machine.

Among the properties, Tumble Fresh also stands out, which helps to leave clothes fresh, free of odors and minimizing wrinkles, the sanitizing cycle that helps eliminate up to 99.9% of bacteria and the Steam Clean option that facilitates the removal of stains with the use of steam.

Patricia González, white goods category manager for Tiendas Max. Free Press Photo: Sergio Muñoz

“We are very pleased to have a business partner like Whirlpool and bring these state-of-the-art equipment to our stores, so that customers have them in their homes, they are an assistant for the home, they are highly durable machines thanks to their direct transmission system , we have a washing machine for years that allows us to wash king size duvets, uniforms, towels, sheets in a single wash, which is very convenient for everyone in the houses of Guatemala. The sanitization and steam cycles are functions that will help us if there are allergy sufferers in the house, with this it allows us to have a fairly high level of hygiene,” said Patricia González, white line category manager for Tiendas Max.

The dryer has a series of incredible innovations such as the Wrinkle Shield function, for wrinkle-free garments, the Steam Refresh option to refresh clothes, the sanitizing cycle to get rid of the most common bacteria and care for fabrics with Advanced moisture sensing since it prevents excessive drying in each cycle. All this makes the new dryer the perfect complement to the washing pair, which you can place next to each other, or save space by stacking them in your laundry area.

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To talk about refrigeration, Whirlpool brings its new built-in refrigerators and freezers that together are the ideal combination to have greater food storage capacity, while giving a touch of elegance to your kitchen.

They have an air tower that helps circulate air evenly, maintaining uniform freshness and temperature, and Xpert Spaces to store food in special compartments and have better organization in the refrigerator and freezer.

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The new technological era of washing and drying arrives at Max

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