They recognize its world-class reliability

Michael Taylor

Global Courant

To this important award are added three victories, in the Cerato (compact car), Optima (midsize car) and Sportage (compact SUV). The latter continues to strengthen Kia’s reputation for dependability and dependability.

The study covers 184 specific problem areas in nine major vehicle categories in climate, driver assistance, driving experience, exterior, features/controls/displays, infotainment, interior, powertrain and seats.

“It’s one thing for Kia to promote its world-class reliability, but another for an organization like JD Power to recognize it. These accolades are a validation of our dedication to developing reliable products. Being named the Best Mass Market Brand for 3 years in a row says a lot, as our customers stand behind our products based on their first-hand experience,” said Sean Yoon, President and CEO of Kia North America and Kia America.

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The industry-wide study examines problems experienced over the past 12 months by original owners of three-year-old vehicles. Overall reliability is determined by the number of problems experienced per 100 vehicles (PP100).

“JD Power collects and brings together tens of thousands of customer voices from verified owners. Kia customers have responded with high quality ratings highlighting their experience after three years of ownership. Earning the distinction of Most Reliable Mass Market Brand for the third year in a row, as well as receiving awards for the Kia Sportage, Kia Forte and Kia Optima, shows that Kia has listened to the voice of the customer and is giving them the reliability they want,” he said. Doug Betts, president of JD Power’s Global Automotive Division.

A lower score reflects a higher level of reliability. The study was made up of 30,062 completed surveys and examined the current performance of 2020 model year vehicles in terms of quality, component replacement and appeal.

They recognize its world-class reliability

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