Toyin Elebe: A call from Cannes winners for transformation

Sarah Smith

Global Courant

Toyin Elebe, a professional businessman, filmmaker and producer of the “Vote true‘short film, is not only a man of many talents; he is also a passionate advocate for change in Nigeria. As the founder of Telefectiv Productions, a production company specializing in documentaries, TV content and feature films, Elebe recently won the Cannes Award for the Voice-over category, together with David Symmons, the director.

In January 2023, Toyin Elebe produced the series “Vote True” under the direction of David Symmons. Vote True was launched to encourage Nigerians to vote in the 2023 general elections and elect leaders who would put the country on the path to progress.

from Elebe Vote true came from his deep love for Nigeria and his belief that the country has the potential to become great. However, he also believes that Nigeria is not living up to its full potential due to several factors including corruption, poverty and insecurity.

…and then it became like this:

At the beginning of the less than three-minute film, Elebe illustrated Nigeria’s Independence Day in 1960 and how Miss Nigeria was awarded. The film tells how Nigerians were promised a good nation by the leaders when they became independent and the aftermath of independence.

In the film, Elebe reiterated that Nigeria has great resources and great people but is not up to standards. Elebe and Symmons used the film as a tool to provoke Nigerians to make the change that matters.

“For so many years, our true stories have yet to be told to the rest of the world. Our stories are stories of ordinary people doing extraordinary things against great odds.” Elebe strongly believes that Nigeria’s true story of creativity, good resources, great men and women is yet to be told, and that the country will never reach its full potential until the country starts focusing on long-term profit rather than on short-term profits. potential.

“It is no exaggeration that Nigeria should be on par with most EU countries in terms of GDP and quality of life. Unfortunately, like most African countries, people focus on short-term profits rather than long-term benefits,” Elebe said in an interview.

For Elebe, lasting change comes from the bottom up, not from the top down. This means that real and lasting change in Nigeria can only happen if it is driven by the people, and not by the government.

Nigerians have been demanding change for years, and are now more determined than ever to see it happen. They are tired of corruption, poverty and insecurity. They want a government that listens to them and works for their interests. “… these issues, in my view, are now being appropriately addressed under the newly elected President. Maybe he had seen the film,” Elebe confirmed.

At the end of the video, Elebe opined that these people are between “between twenty-five and fifty-five years old in Nigeria, estimated at between seventy and one hundred million,” meaning up to seventy million Nigerians are eligible. to make decisions to positively reform the country.

What changed?

The 2023 Nigerian elections marked a turning point in the country’s history. For the first time in decades, Nigerians had a real choice at the ballot box. The three main candidates, Bola Tinubu, Atiku Abubakar and Peter Obi, all offered different visions for the future of the country.

The campaign was fiercely contested, with candidates focusing on issues such as the economy, security and corruption. Tinubu vowed to continue the policies of the APC government, while Abubakar and Obi vowed to implement change and reforms.

The Nigerian elections were dominated by two major parties: the All Progressives Congress (APC) and the Peoples Democratic Party (PDP). However, the 2023 elections saw the emergence of a third force, the Labor Party (LP), led by Peter Obi, a former governor of Anambra State.

Obi’s campaign was fueled by social media, where he amassed a large following among young Nigerians. He also held rallies across the country, drawing large crowds.

On election day, Nigerian youths turned out in record numbers to vote for Obi. He won the states of Lagos, Anambra, Imo, Abia and Ebonyi, and the FCT overwhelmingly. He also made significant progress in other states such as Enugu, Delta and Rivers.

It is safe to say that Toyin Elebe’s ‘Vote True’ inspired young Nigerians to come out in record numbers and vote for change in the 2023 elections.

Ultimately, Obi came third in the elections, behind Tinubu and Abubakar. However, his performance was seen as a major victory for the third force and the Nigerian youths. It showed that Nigerian voters were willing to look beyond the two major parties and vote for candidates who offered a different vision of the country’s future.

There is more…

The Cannes Film Festival is an annual international film festival that takes place every year in Cannes, France. It is one of the most prestigious film festivals in the world and is known for its independent and arthouse films. The festival was founded in 1946 and is held every year in May.

Elebe’s goal is to produce films that shape the narrative of culture and bring untold stories to a global audience. “Films that will equip us for the next frontier, a world of limitless possibilities,” he said.

Toyin Elebe: A call from Cannes winners for transformation

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