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A normal view of Tremendous Bowl signage proven on the NFL Tremendous Bowl Expertise previous to Tremendous Bowl LVIII on February 6, 2024 in Las Vegas, Nevada.
Jamie Squire | Getty Photographs
Tremendous Bowl 58 kicks off at 6:30 PM ET, however not everybody tuning into the matchup between the AFC champions, the Kansas Metropolis Chiefs, and the NFC’s class, the San Francisco 49ers, shall be there for the large sport.
The Tremendous Bowl is the most important stage for promoting, with corporations competing for a restricted variety of spots to showcase their merchandise to thousands and thousands of shoppers. For the second 12 months in a row, the typical price of a 30-second advert spot was $7 million. Whilst linear advert income declines, corporations know there is no assure they will be capable to attain extra folks than they may with the Tremendous Bowl.
“Sports activities continues to be an advertiser’s delight,” Disney CEO Bob Iger stated on the corporate’s earnings name on Wednesday.
This 12 months, shopper merchandise reminiscent of Oreos, Pringles, Mountain Dew, Doritos and M&M’s dominate the advert lineup. And there are many celebrities like Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson and Addison Rae.
There are fewer automobile commercials this 12 months, however these within the combine are aimed toward presenting new electrical autos.
Sunday’s match will happen at Allegiant Stadium close to Las Vegas, a poignant reminder of the rise of sports activities betting within the US lately and of Sin Metropolis’s bid to develop into a sports activities and leisure hub.
The sport will characteristic Usher because the halftime performer and shall be broadcast on CBS.
— Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC’s Tremendous Bowl protection.
Tremendous Bowl Commercials 2024: Dwell Updates
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