Global Courant 2023-05-09 15:58:14
Truecaller will offer its Caller ID feature to WhatsApp and other messaging apps. Truecaller helps users identify potential spam calls.
According to CEO Alan Mamedi said the feature is currently in beta and will roll out globally later in May.
Truecaller said they are in talks with India’s telecommunications regulator to implement artificial intelligence filters. Carriers such as Jio and Airtel use artificial intelligence to block telemarketing calls.
“Over the past two weeks, we have seen a spike in user reports from India about WhatsApp spam calls,” said Mamedi, noting that telemarketers moving to internet calling was quite new to the market.
According to Reuters, WhatsApp is the most used messaging platform in India. The company says it uses spam detection technology to spot and take action on accounts that are behaving abnormally and allows users to block and report problematic accounts.
India is Truecaller’s largest market with 250 million users. The company earned its revenue from advertising, subscription services, and verified mentions from businesswomen.
